Before the advent of the Air Jordan, most basketball shoes were white, all the shoe manufacturers have to produce to meet the needs of the human campaign mission shoes, they do not realize the rest of the shoes also have attributes. 50 to 60 years of the 20th century, is the Converse dominates the period, but it is only a style canvas shoes, white canvas basketball shoes invariably become a time to play the best quality equipment. This phenomenon continued into the 70's, with the popularity of Hip-Hop culture have changed. At that time, such as Adidas and Puma sports brand's rise has increased people's shoes styles and color choices, and respect for self, individuality and the Hip-Hop makes young people at large U.S. cities up and down in the clothing of choice enough work, dazzling shoes Hip-Hop is one of essential equipment. With the development of production technology, shoes, shoes style shops that sell enriched color, shoe lovers and collectors began to appear, Sneaker culture began to appear. Sneaker, intended to refer to rubber-soled sports shoes, the first refers to the production of the popular Converse canvas shoes. Later, this popular extended down to formation of the current Sneaker Culture - sneakers culture. Nike Sneaker culture is not the first contribution to the Michael Jordan shoes, but a name of Air Force 1 (Air Force One), and the use of the then most advanced technology air cushion shoes. Nike Air Force series is undoubtedly one of the most outstanding works, which after 25 years, enduring, as a symbol of Sneaker culture products. But the real peak of the Sneaker culture to, it is Jordan shoes.
AJ1 from the beginning of 1985, every year a Jordan shoes come out. "With the success and Jordan AJ1 my influence continues to expand, each new shows are attracting more and more of the media, industry, and the participation of the public buyers. Jordan series shoes in the sales and market demand ahead of other products for the whole year set up a sports shoe industry has a higher design, innovation, and benchmarking capabilities. "Nike (China) is responsible for promoting Jordan series, said Yu Jie Han. Indeed, as the beginning of the dramatic, as the next Jordan shoes every generation continues this tradition, that its owner will not make it become a regular shoes, each pair of shoes behind are filled with stories, This makes it has a mysterious charm, so chase those frenzy to stop.
Every Jordan fan can tell these stories familiar way: the business for Jordan to wear this AJ2 (air jordan2, that Jordan 2nd generation) averaged 37 points and hit a miracle; AJ6 became Jordan's first championship witness; cheap nike air max makes Jordan in Barcelona to become a worldwide star; AJ8 Jordan has been completed when the first three consecutive championships; AJ11 is a watershed in basketball shoe design, Michael Jordan has his praise; AJ14 Jordan hold up very perfect final shot; AJ17 Jordan just for fun when the camel back again?? "shoes from a fast moving consumer goods evolve into a cultural icon, an indelible contribution to Jordan shoes." shoes of professional magazine "type format," the main programming that.
Although the Sneaker culture from the 80's has been in the U.S. and Japan, popular, but it really is to enter China after 1997, because the same with Michael Jordan shoes on. "People like Jordan shoes must be the memory of 1997 is very special year, because in this year, Jordan's signature shoes in a big way officially on sale in the mainland, and a large number of mainland people most of the collection of Michael Jordan shoes are from 1997 Jordan 12 generation started. "Cheng said, is in this year, the process has its own first pair of Jordan Shoes: AJ12. In 1997, before the older market, Jordan shoes, poor circulation because at that time, only a very small number of people able to buy Michael Jordan's old shoes. Yu Guo is this one of a handful of people.
Yu Guo Beijing is one of the oldest nike air max 24 7shoe store sub new boss, in 1990 Yu Guo in the East North Street, a four-Late Qing Dynasty built the old upstairs when he opened a new shoe store sub. Because of the unique supply channel, the total number of domestic can get the big shopping malls can not buy shoes, the new sub-circle of the Beijing Sneaker high visibility of a shop. Yu Guo in his early age of 40 is China's earliest collection of one of a number of Jordan shoes, Jordan shoes, he also witnessed the spread of culture in China. Yu Guo collection of the first pair of Jordan shoes, Jordan is a generation, but this is somewhat the taste of cock. When the U.S. film "Break Dance" is staged in China, Yu Guo noted that American guy who the movie is very beautiful shoes, so he bought a pair of initiation of the idea. He saw in the store on behalf of Jordan
1. "But at that time did not know what this is two-shoes, do not know Michael Jordan is to think that wearing shoes with jeans very handsome." Yu Guo said. So, even though the store only a smaller size than the size of his shoes, Yu Guo did not hesitate bought. "Dressed to go dancing that night, back rear foot is swollen, but the mood is still very good." Yu Guo said. 1990, NBA TV has begun to enter China, the country began to see many young people can be so exciting basketball original. "When I saw Jordan dunk shot, I was so amazed, the domestic players only shot, and this one can fly to the air dunk." Yu Guo recalls. Collection from Guoyu Meng had the idea of Jordan shoes. So far he has had over 200 pairs of Jordan shoes. 2004 Michael Jordan's visit to China, Yu Guo honor his own collection of a pair of "Zhendian treasure," presented to Jordan in front of their size that is a pair of white black and red Michael Jordan AJ13 on behalf of the shoes, above all Bulls 1996-97 season coaches and players signatures. When Jordan saw, was also surprised that Kazakhstan was the shoe turn the waist for several laps. "Finally, it was the price of 80,000 yuan to buy, I say sell." Yu Guo said. At the time, like Yu Guo collection of conscious or unconscious as few people shoes. "The real culture is the shoes since 2000, with China's economy is linked." Yu Guo think. Eighties and nineties of the 20th century, the Chinese people in general wages are still only a few dozen yuan, on the hundred dollars, but the shoes have been very high price. From the mid-90s, it has been very expensive shoes such as Nike was the blue jet price 1800 yuan, although it was sold out, but the buying groups is limited. "After 2000, the Chinese people's income level compared to that era has been greatly improved, but the shoes and not much change in price, so there are a number of consumers, its main mostly school and college students." Yu Guo said. Journal of professional shoes, according to "size" of the editor, said Li Zheng, Beijing alone there are now no less than 30,000 of Sneaker enthusiasts. To be sure, most of which are fan of Michael Jordan shoes.
