subject: The True Potential Of Article Marketing [print this page] Many people might not realize the full potential of article marketing. They might consider it for a while, but give up they think it might not work. However, it is one of the oldest and most effective methods of online promotion.
Article Marketing Will Rank your Website Higher
Search engines love information. They make money by providing relevant information to users. This is why all major search engines love article directories. An article directory is a spam-free place to get free content, which is relevant and useful.
When you publish your article to the article directory, the search engine spiders will come and pick up your link. This counts as a back link towards your site, from the directory which you submitted to. The directory will likely have a high PR (PageRank) and part of that will be passed on to your website.
Article Marketing Will Build Your Authority and Brand
By publishing informative articles in the article directory, you will quickly get your name or brand out. After readers have read your articles, their problems will likely be solved. This builds trust from the readers to you. People will be more likely to turn to you when they have a problem regarding your topic or niche in the future.
In turn they will more likely buy from you, because they trust you more. Therefore it is a great way to establish your brand and authority.
Article Marketing Will Bring You Traffic
Most article directories like EzineArticles have lots of visitors daily. A part of those visitors will land on your article through its internal linking structure. These viewers will likely click on your link and visit your website. Therefore, promoting your website through articles, can bring you plenty of direct traffic from the article directory alone, because of its popularity.
Article marketing is a very good method of online promotion. It can help you drive a lot of traffic to your website, establish your brand and authority and help rank your website higher. So if you want a free and effective method of online promotion, give it a try. You will be surprised at just how good it really is.
