subject: Social Media Goals in Higher Education [print this page] Social Media Goals in Higher Education Social Media Goals in Higher Education
Good evening and I hope you are ready for your weekend!
I would like to talk tonight about some of the overriding goals you should have when you are in social media marketing or when you first start marketing with social media (hopefully as a secondary means).
The first goal is increasing or sustaining an online presence. The major social media sites are growing by leaps and bounds each day, and you need to be there!
Secondly, you can actively gain feedback from students using these channels. For example, you can become a member of a forum and communicate directly with individuals interested in your school. Social media users tend to be comfortable in these environments and will give very frank feedback regarding your institution.
Next would be online reputation management. Is there a misconception about your school? Is something just flat out untrue that a prospective student said because they didn't get accepted?
The ultimate goal of any higher education social media campaign would be to increase awareness amongst your demographic audience and enroll more students. As I mentioned, these sites are expoding, and lets be a part of it.
What about some smaller goals? For example, how about number of fans, friends, or contacts acquired? Also, number of comments left on profiles is key too.
Lastly, if there is a negative, you have the power to change it into a positive, this can be huge in your ability to brand market to prospective students.
