subject: Using Craigslist To Generate Free Leads! [print this page] Craigslist is one of the most powerful tools on the internet. It is a classified section used by hundreds of thousands of people every single day go on the website and use it to sell their services, post job openings, or sell items. At the same time people go on the site to do just the opposite, find a service, apply for jobs and buy some used items at a great price. If you are involved with multi-level marketing (often abbreviated mlm) you can generate some free leads for both sales and new sales reps to recruit into your business"
If you are unaware of what Multi-level marketing is, its quite simple, though highly controversial. Often known as a "pyramid scheme" where only the top members actually get money, or at least any money worth the time and effort some people have gotten rich using them. Multi-level marketing is a situation where a business hires you on as an independent sales rep. They give you all the materials you need to train yourself, (for a price) and then you go about selling their products. You make a commission that varies by the item, and can make a good amount of money selling these items. In addition you can also recruit in new sales associates that work below you, and you earn a commission on their sales. Sometimes you even get a bonus for signing them on as well. As they hire on new people to work for them you gain a commission on their earnings and so on and so on. If you can build a tree big enough you can make a living not doing anything but managing this sales force.
While that might not be the most realistic scenario ever, multi-level marketing can be a great way to boost your income by working just one day a week, or a few hours everyday. By using craigslist you can generate some free leads for the sales side of your business. These ads cost you nothing to post, and can be seen by several hundred people. While the ads stay on the site for a number of days, it is best to repost your ad every few days to keep it near the top of the list. In addition it is good to experiment with the wording of the add to see what style of writing works best to increase your sales.
At the same time you can post some advertisements for new employees in the job side of craigslist. Again, try not to post the same ad, but try using words like "Part time work" and "great potential for growth." Keep changing things around to see what gives you the best response rate. If you aren't getting many responses then keep trying until you find one that gives you several responses. After all, hiring on new sales people is the best way to make MLM work for you.
When posting ads a great tactic to get a better response rates is to focus on the customer by using what are known in the marketing world as "you statements". Rather than saying, for example "I have the best grills money can buy" you can change around the statement to say "You need to purchase the best grill money can buy." Then you draw them in with some supporting facts as to why your grills are the best. This is just an example, but if you can focus on this mind set you will see a much better response rate from potential sales leads and new sales recruits.
However you decide to tackle your mlm business on craigslist, remember that it is a great resource to generate free leads. Don't over-saturate the market place with your ads, as you might get banned for a period. Posting on both the employment side and the sales side about two to three times a week, depending on the volume of your local craigslist seems to be the ideal way to do it.
