subject: The Best Business Cards - What Makes Them So Great? [print this page] The Best Business Cards - What Makes Them So Great?
The making of business card has turned into a peculiar art of associations which we are yet to master. Scientist spent years and years exploring why people are attracted to certain things and what catches our attention.
As business man, it's our job to know what things might work- however cleaver the advertisement there is always the possibility it might not work. However, if the campain is cleaver and thought-trough, the chance is it will work on more people.
And people and creatures of habit. They live by their senses. Give them something unusual, unexpected, may be shoking even- and it must be noticed!
While there are number of ways to enhance a business card by design, colors or even shape, this is still a part of one-dimensional thinking. Sight is important- but so is touch!
Here are 2 options to help the way people percieve your business card by touch:
1. Engraved/ letterpressed business card- they always look elegant in a descriete way and it's a great statement to try out. Letterpressed cards are a little bit more expensive than regular ones, but I can assure you it's worth the money; A good business card can make more impression, and that expands your future clientele.
2. Textured business cards- A business card made of something different than paper will definitely make you look twice- and may be save the card for longer. It can be a transparent plastic- for a design/computer company for example. It can be made of wood if you're dealing with furniture. Or, made out of streching material that makes you work" to see the information! Anything unsual helps you get noticed- but never forget it should be put in context- not just a different material ut any material that would in some way remind the clients of your business.
Of course any number of advertisement may or may not work- but why not make your chances bigger? The use of texture is a relatively new in free printable business cards, and yes- more costly- but if you are serious about expanding your business and letting more people know who you are, probably that's a risk worth taking.
