subject: The Social Media Revolution [print this page] The Social Media Revolution The Social Media Revolution
With all of the technological breakthroughs in the world, many aspects of doing business have changed. Marketing is no different. Newspapers ads have become unprofitable and nearly obsolete, Magazines are passe. Even billboards have gone digital. So how is your business changing its marketing strategy?If you think a big part of advertising on the internet is getting your name to the top of Google? PageRank, you are right. That is a massive key in customer attraction. So How do you do that? Paid advertisements on Google are one way to do it albeit much less effective than advancing your position on the Google search results page by becoming a reputable website (increasing PageRank). Now you want to know how this is done. The process of increasing your Google PageRank is done by search engine optimization through the use of link-building and social media marketing.If you haven't considered this or haven't done any changing to your marketing strategy yet, the time to do so is now. Twitter adds 300,000 new users every day (fiercemobilcontent, 2010). Facebook is adding over 700,000 new users every day (insidefacebook, 2009). Social networking sites are literally growing by the millions. These social network members are communicating about their personal lives but part of that is talking about their professional endeavors, the products and services they use and their ideas about technological advances. Are they talking about your business?The idea of marketing a faceless corporation is dead. Customers want to buy from someone they know. They are obviously listening to their peers for advice and not to some paid professional who is just trying to sell something. 61% of people rely on user reviews for product information or research before a buying decision is made. (Razorfish, 2008) If your website isn't getting exposure on social networks, these customers are not making reviews on your product or service.Talk to your customers. Take advantage of this goldmine of networking and start getting your name out in places you never imagined possible until now. The process of writing and publishing blogs, articles, press releases, videos and podcasts is what helps you build your links to other reputable websites. The more links you have to your website, the higher your PageRank will be.Building a following on social networking sites will help you gain credibility with your customers. When they can read what you are writing about your expertise and knowledge of your industry they will be much more inclined to not only buy from you, but recommend you to their friends. Remember: customers want to buy form someone they know.(fiercemobilecontent, 2010) http://www.fiercemobilecontent.com/story/twitter-adding-300-000-new-users-day/2010-04-15(Insidefacebook, 2009) http://www.insidefacebook.com/2009/07/02/facebook-now-growing-by-over-700000-users-a-day-updated-engagement-stats/(Razorfish, 2008) http://www.slideshare.net/andre4e/razorfish-consumer-experience-report-2008-presentation
