subject: What You Should Know before Hiring a Link Building Service [print this page] What You Should Know before Hiring a Link Building Service
Hiring a link building service can give you a good momentum in your search engine optimization efforts for your website. Inbound links are very important for boosting your page rank, which is a Google parameter to assess a webpage's popularity. As you create inbound links to your website from third party websites, you will increase your site's visibility. If you do not have the time or requisite knowledge to build links, then it is best to hire the services of a company specializing in building links. Here are some things you should keep in mind when you engage the services of such a company. As a preliminary step to selecting a link-building service, analyze your business requirements first.
Customer feedback about the service provider
You can look for such service providers through online search. A good look at the company's website will help you get a feel for the kind of services they can offer you. Look for customer testimonials and if possible, contact some reference clients to verify whether they were satisfied with the results delivered. This is the first step in evaluating if a particular link building company is worth your investment.
Quality over quantity
A good link builder knows the difference between a good link and an average or sub-standard link. If the service provider is able to point the difference out to you, then it is evident that it has an understanding of what will work and what will not. You know that your campaign is headed in the right direction when the link builder places more importance on the quality of the links as opposed to just providing a large number of sub-standard links.
Eclectic approach
A quality link builder will ensure that they explore all the options based on the nature of your business. They will most likely look at different ways of approaching your requirements. With such a service provider, your link-building strategy will be the result of a well rounded research. Most often, it is through directory submissions, press releases, social bookmarking and article submissions that the service provider create links. A good service provider will identify good link targets, i.e web pages that you would prefer a link from and explain the techniques they plan to use to build your links.
Keyword efficiency awareness
A link is analyzed by search engines based on a number of factors, an important one being the link's text. Your anchor text should contain relevant keywords to clearly indicate what that particular link is connecting to. A link builder must be aware of the relevance that keywords have to your campaign and must use the right keywords.
Link building serves many purposes - it boosts traffic, page rank and elevate rank in search engine listings. There are different approaches to building links, with each serving a particular function and catering to the specific needs of the website. You should determine your objectives from the onset and explain your requirements to the link builder to ensure good results.
