subject: How search engine listings are related to domain names [print this page] How search engine listings are related to domain names
It's not very hard to understand that a business grows atop a growing customer base. As far as competitive markets are concerned, business growth is more dependent on the overall volumes. This is made possible by effective marketing of the business, product, and/ or brand.
What does effective marketing mean? Simply put, it is the science or art of achieving maximum exposure of one's name to that specific field of business. For example, if someone were to send a package, they would instinctively think of FedEx.
Today, search engines like Google and Bing are the main sources of information online and will increasingly be turned to for most questions in the future. Be it a search for a food joint or for a space shuttle manufacturer, search engines are the go to solution for all queries.
Only the top ten results on the search engine results page get all the attention, and 3-5 of these top results get the maximum number of hits. Everyone wants to stay on top of the search engine results page when a search for a relevant business or product is made by someone online.
A number of private firms assert the basis of their research that having the right domain name is very important to get a business on top of the search engine listings.
Everything sounds awesome! But wait, what exactly is a right domain?
Objectively, the right domain is one that gets your business to the top of the search engine results page. How do you get the right domain name for a business establishment?
Various correlation analyses have shown that a web search is focused on matching the exact words with the domain name rather than all the keywords in the website or associated URLs and other content. According to the product or business being marketed, one needs to choose the right domain name.
It has also been studied that having a keyword covering a broader spectrum of the business or product is more effective, as it figures in a larger number of searches. A keyword like pizza, for example, will cover more common search queries including chicken pizza, cheese crust pizza, or something else.
There are a number of ways to spot the right domain name for a business, and there are no fixed approaches for all of them. The best way to know if you have arrived at the right domain is to let it out and face the real test. This, of course, will have to be done after suitable homework has been conducted on selecting the potential domain name.
To find the best domain name from a long list, you will be using the potential domain name as the heading of an advertisement that will be posted as a PPC link on various sites.
The winning choice for the best domain name is one that gets the maximum CTR or Click Through Rate. Click Through Rate is defined as the total number of times the posted link was clicked against the total number of times advertisement has been displayed. This is generally expressed as a percentage.
