subject: Canadas Best Business Bet? Telemarketing, Of Course! [print this page] Paraphrasing a popular saying, Id say show me what your company can do, and Ill show you what telemarketing can do for you. Its a simple, yet effective, advertising slogan. Why not? Telemarketing has been around for decades, and never in its years has it been seen as a useless endeavor. Of course, its been seen described as a worthless waste of time but if youre a businessman from Canada, you might say that it has its own advantages.
But why should we use telemarketing? Isnt it true that its a thankless job, with so many wasted phone calls and irate prospective customer that youd wish you hadnt tried telemarketing in the first place? And arent people protected by Canadas Do Not Call List? Well, thats only partly correct. Although its true that telemarketing takes so much effort to produce only a small number of results, a closer inspection reveals that its detractors cite efforts done by in-house telemarketing services. Its an accepted fact that maintaining your own telemarketing team entails a lot of costs, from racking up huge phone bills, to paying salaries to your telemarketer, benefits, as well as a host of other operational costs.
Now try outsourcing the same task to other telemarketers, and then you would see a big difference. This is because the overhead costs of employing your own telemarketers are eliminated, phone bills are covered by the telemarketing services provider, and the efficiency of your operations are enhanced. In addition, professional telemarketers are used for the job. These are the people who can deliver the most results, without the frills that in-house employees require. Plus, it frees up more of your time and effort which you can use to concentrate on you core capabilities.
As for irate prospective customers, no telemarketers in their right minds would call these people before eight in the morning or after nine in the evening. These times are considered as the unholy hours of telemarketing. Lest they want to earn the ire and complaints of people, no one would normally do that. Telemarketers would only attempt to call people between those times. Now its also possible that these the people who received those calls are absolutely not interested in the products or services you offer. This is exactly what professional telemarketing services seek to avoid. Careful research, analysis of the market, and understanding of what you can offer to prospects can go a long way in creating a special target market for you. In that way, there a greater chance that the people you reach through your telemarketers are exactly the prospects who would listen to you.
As for the Do Not Call list, you might not realise it yet, but only private individuals are protected by the list. Businesses and other groups are not covered by this. Now, if youre a firm who is after business to business transactions, then it shouldnt be a worry for you. You can freely call them and, unless they have already requested that you do not call them again, nurture a business relationship with those you reach.
So go ahead and try outsourced telemarketing. You have nothing to lose with this set-up. Not only will you be able to reach a wider market for your wares, but you can also reduce the cost of maintaining one. This would be better for you and your business. After all, this is your business were talking about. Of course youd want it to expand and improve. This is the dream of any businessman. And this is the dream telemarketing can help deliver.
