subject: quot;10 transport mode" will greatly push forward the industrialization process of the National Games [print this page] quot;10 transport mode" will greatly push forward the industrialization process of the National Games
"Tenth National Resources Development Market Operation Mode, so the Games of the sports industry a significant step process. "Recently, the National Games Organizing Committee Resources Development Minister Wu told reporters after play, the first reference in Jiangsu Olympics Resource development model will be the Tenth National Games resources development, corporate sponsorship Contract Unprecedented amount of 4.6 billion; ticket sales of 30 million yuan more than expected, Digestion All the running game costs and the opening and closing costs; and the Central TV station Developed in cooperation Advertisement And TV Also embrace the right to enter more than 1300 yuan, far exceeding the National Games.
Had time to issue sports lottery
Full two-year review process of National Games resources development, Wu said that by starting this early resource development in the National Games resources Integrate Has been very successful, all partners and sponsors are the operation of the Organizing Committee to negotiate, until 2 months before the opening ceremony of the Organizing Committee before the 13 cities of the province of tickets and advertising venues decentralized development, from all over the autonomous operation. This integration of resources based on the development, the actual effectiveness of the resources of well over scattered development.
But because time is so short, some things have not undone. John Wu from that originally they were prepared to release Tenth National Sports Lottery, and has commissioned a firm to design a new sports lottery issuance method, but the design units in the operation of the cycle is too long, up to National Games opening, failed to catch up times.
Rights, legislation needs to first Olympic Resource Development has been able to sought after by enterprises, a very important reason is that the organizing committee sponsors doing very well on the Rights of the exclusive, only to find that he is the only company to really make them feel invested is worth it. John Wu from yesterday said that the Tenth National sponsors of the defenders in general are satisfied with the work, but there are many play the "edge ball" incident.
Since, according to Wu by the introduction, the main defenders as National Games to apply trademark law, contract law, or the organizing committee of the provisions of their own making, but these provisions have not been widely recognized by the community. The Olympic Games have their own resources on the development of relevant laws and regulations, including the sponsors of the defenders, so once the tort case, held up and have the law.
It is reported that National Games opening, including some Public Media, have emerged illegal use of National Games logo and mascot of the phenomenon, and some National Games partners and sponsors, there have been over the scope of the phenomenon using the National Games logo propaganda.
Ticketing operation of the monorail system to be implemented Although the operation of both National Games
box office or ticketing people view more than the previous tournament results, but if this is not implemented Sell Votes and two-track work tickets ticketing system, National Games at the box office revenue may exceed 100 million yuan. Yesterday, Wu said that by starting, as the work of each event ticket distribution and sale of tickets is not certain Standard It not only causes unnecessary conflicts, but also affected the popular game of box office receipts.
Learned that tickets for the Olympic Games competition on the general audience and staff equally, even if the tickets need to work with the Organizing Committee will advance the work in the budget to buy votes in funding to ensure the independence and the box office ticketing operations income.
Joint CCTV "get money" 13 million Speaking and CCTV
cooperation, Wu said through from this National Games in the CCTV sports channel ad revenue and TV rights income exceeded 13 million yuan, more than 20 local TV stations involved in the National Games reported.
CCTV propaganda of the National Games is the largest previous Games. Before the opening ceremony of CCTV sports channel host National Games in Jiangsu cities in 13 races were done one hour of special reports; National Games opening, the CCTV report also sent 500 teams to carry out 2,400 hours of event reports; opening ceremony broadcast live on CCTV Channel 4, the whole world at that moment watching National Games magnificent opening ceremony.
In addition, the National Games in 2008, CCTV coverage is also a training before the Olympics, they are using digital editing equipment, and recording all the information are also stored in the digital devices, and may at any time on demand.
