subject: Are Printed Pens A Good Advertising Tool? [print this page] Advertising is one of the most important elements in a successful business. Your mission is to get the most out of every advertising dollar. Media advertising is extremely expensive and usually directed at a target audience. You must get the attention of the consumer no matter what method of advertising you use. Printed pens have been used for years as a popular way to get your company name circulating.
Advertising Costs
Printed pens are available for as little as 8p, and often come with bigger discounts for larger orders. Distributing free pens branded with your company logo and information is a penny wise move. Pens come in a variety of shapes, sizes, colours, and features. Stick pens are the least expensive. Click pens may cost a bit more, but are probably the most popular.
Usefulness
How many times have you gotten a gift bag at an event with mostly useless trinkets? When you go through those items what would you most likely keep? Most people would choose a pen over most other promotional items. Everyone uses pens. Men and women. Old and young. They are not gender or age specific. They are small, lightweight, and portable. There is no trick to using a pen. If you think about it, how many times a day, on average, do you use some kind of writing utensil? Pens can realistically travel around the world. Most borrowed pens do not make it back to the owner. There is no limit to the number of times a pen can change hands and with your marketing information prominently displayed you will undoubtedly reach more consumers this way rather than splashing on an expensive ad in a newspaper or on TV.
Target Market
The beauty of using printed pens for advertising is that there is no real target audience. Everyone uses pens. Students, executives, homemakers, children, and even grandparents. You don't know who will be reading your advertisement but you won't be limiting your marketing efforts.
Longevity
A pen can last a long time. Some manufacturers state their pens can draw a single line up to 30 miles long. That's a lot of writing with a single pen. That is obviously an extreme scenario, nevertheless the average pen will probably last about one year with normal usage. In addition, remember, every time that pen is used, it is a reminder. Even if a consumer does not currently need your products or services when the time comes, your company will probably be the first one that pops into their heads.
Who Should You Use Printed Pens?
Regardless of the size of your company, a pen is a useful promotional tool. Huge corporations as well as small business owners can benefit from these items. The possibilities are endless.
So get some colourful, fun pens and start handing them out. Keep track of how many leads you get from the pen. You may be surprised.
