subject: Components of effective web design [print this page] Components of effective web design Components of effective web design
A website should look professional and function well in order to produce expected results. Getting presence on the web has become very important for every business whether it is small or big. Today even small scale businesses try to get a website designed to get web presence. If you want to have web presence on the internet then you should have a website to market your products and services. When it comes to choose a design for a website, most of the people give ratings to the website depending upon its look and feel. However, creating an effective website design gives you more than the great looks, accessibility, navigation and functionality. There are three basic components which your website must have in order to perform well and bring great results. As designing a website is not an easy task to do, it requires skills, creativity and a lot of patience.
The website must be visually appealing to attract the visitors to make them go deeper into your site, you have got 3-5 seconds to please them, and this would lead to high bounce rate for your website design. The best way to communicate with your target audience visually is through your website, reflecting your image from the colors you use, fonts you choose and graphics and images make you stand out. The website should create a user experience, it would increase your conversion rates by helping your customers to take the action which you want them to take, and it could be to generate the lead or make a purchase. While web design you should make sure that the pages are easily accessible by minimum amount of clicks to navigate from one page to the other.
Apart from the visuals you see on your WebPages, the engineering done behind them which you are not able to see is the main functioning of the website. Your engineering should have the capability to attract and affect your users even if you are not picked up by the search engines. An important way to ensure that your web design is designed and build properly is by ensuring that it pass validation according to the web standards. Another way is to get your website validated through Google and then use webmaster tool to check that whether your pages are created uniquely to satisfy the needs of the search engines. Making sure that your website includes all these components to succeed and get high return on investment from your website.
