subject: 3 Techniques You Must Master to Whip Prospects Into a Buying Frenzy [print this page] 3 Techniques You Must Master to Whip Prospects Into a Buying Frenzy
The dream of every online entrepreneur is a mob of raving fans, watching your every move, just waiting for you to announce your next product so that they can pounce on it like a pack of hungry wolves on a freshly killed bunny!
See yourself mastering these 3 ways to whipping your audience into a frenzy:
1. Create a community site to let people tell the world how much they love the topic you have chosen. Myspace and Facebook are community sites, but they are too general for most of us to market directly. Picture the same concept in a highly focused topic like golf or Nascar, where people can boast about their favorite teams or players. The more time they spend on your community, the more they are convincing themselves and the world that they are very interested in the topic.
2. Write polls and surveys on the topic at hand and carefully craft your questions to make your prospects to decide whether they are really fans or just interested in the topic. Once people are telling you that they are really fans, they will do things to prove it to themselves (consistency - from Cialdini's Influence: The Psychology Of Persuasion) and the world - which is a great time to pitch them on the products that are related to the topic!
3. Offer free tools that they can use related to the niche such as email addresses like nascar-fan.com, a blog community where everyone who blogs is using the same base url like nascar-blogging.com and their blog would be about that topic. This makes your domain a very important domain to the search engines, and the psychology of the people who are writing on the blog is one of people who are devoting a good portion of their time to a hobby! Not only are they likely to spend time, you can bet they are going to spend money!
Just think about the powerful results you are going to get when you combine the above methods in a domain that you own. You could get a dedicated server and the software to do the blog community and social network are totally free. The enterprise mailing software is more expensive, but it gives you complete control over links inside the emails (great for bringing in new traffic, selling new products or generating curiosity about new ideas) and links inside the members' area. So you can make money by providing these free services to peopl
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