subject: Sidewalk Signs And More: Using Outdoor Displays To Drive Traffic In [print this page] Sidewalk Signs And More: Using Outdoor Displays To Drive Traffic In
When your business is located in a cosmopolitan area, it's a good idea to take advantage of the foot traffic right outside your door. Sidewalk signs can provide an easy way to accomplish that goal, but choosing the exact right type of outdoor signs for your business can be tough when there's so much variety. Learning about the many displays on the market will help you evaluate the positives and negatives of each, leading to an informed decision that will benefit your business.
A-Frame Sidewalk Signs
A-Frame designs have been used by businesses for years. They are a time-honored way to drive foot traffic, and with good reason: A-Frame displays are an affordable and almost surefire way to get noticed. Most importantly, they display your message on both their front and back, allowing motorists and pedestrians to see your advertisement from multiple directions.
An A-Frame is a folding display with the hinges on the top and a handle between them. Then the display is stored, it can be stored flat so it takes up minimal space. When it needs to be used, simply carry it by the handle and unfold it. Once unfolded, A-Frames are very durable and can withstand a surprising amount of stress from weather or heavy traffic. These outdoor displays are usually made from plastic, with the actual graphics printed on the front. There are many variations, including an interchangeable front piece which allows graphics to be altered on demand.
Letter Boards
Letter boards allow you to completely change their message without any notice at all. These boards have a predetermined number of lines into which sign letters can fit. A kit of letters comes with the displays, allowing you to write whatever you wish. Because there is no large printed area, you won't need to plan ahead to change out the message. There are many different styles of letter board, including the traditional A-Frame, the double-sided pillar, and the reversible classic sign design. Virtually all displays will offer front and back viewing areas.
Dry Erase Boards
For many companies, dry erase is the perfect compromise between a board that requires custom graphics and outdoor displays that offer little visual customization. Dry erase displays allow you to create a unique message whenever you like, without restraining you to a certain style of letter. You can sketch freehand on the board, or simply write -- the decision is yours. Although many companies use their dry erase displays to great effect, there is one crucial drawback to consider before you buy: they are not recommended for use in areas with heavy weather. Rain, snow, and extreme temperatures can negatively impact the writing surface, possibly distorting the design and shortening the lifespan of the exhibit.
Choosing The Right Outdoor Signs For Your Business
No matter what your business is looking for, there are advantages and disadvantages to all types of sidewalk signs. Although most any one of these options is likely to increase your foot traffic, one of them will likely increase it more than the others.
Picking the best option is a matter of understanding what your business needs today, and projecting what you'll need tomorrow. If you focus on promoting daily specials or other frequently changing information, choose a style that is built to make those changes easy. If you want to use the same promotion regularly, you can create an excellent graphical design and have it securely mounted, creating durable outdoor signs. The choice is yours; whatever decision you make is likely to pay off.
