subject: Of Iphones And Androids: Redefining The Smartphone And Other Devices [print this page] Introduction Introduction
Apple''s iPhone has changed industry expectations of consumer devices and services, especially since the launch of the App Store. Several other device manufacturers and software platform suppliers are now seeking to extend iPhone thinking to other devices
Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase
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Table of Contents :
Executive summary
In a nutshell
Key messages
Recommendations
For device manufacturers and device software suppliers
For telecoms network operators
For content providers
Devices are becoming true service platforms
New ecosystems require new management
App stores are necessary but insufficient
The iPhone as a managed device platform
An MDP is more than the sum of its parts
The power of the MDP approach lies in control
MDPs in the making are all around us
Players with evolving MDPs
Further potential MDP vendors
Havent we been here before with BREW?
MDPs are a major engine for telecoms change
MDPs benefit many players
End users gain a highly integrated user experience
Developers gain a high-impact route to market
MDPs will rally support for specific device platforms
MDPs will reduce fragmentation within device platforms
MDPs can lower operator costs across the board
MDPs underpin apex vendor ambitions
Building out an MDP is key to disruptive intent
Apex vendors require more than an MDP
Brand power is the final arbiter of apex status
Harnessing the Internet is vital
Rapid innovation, near to home and in the cloud
Apex vendors will drive multi-channel convergence
Apex MDPs will pervade our connected lifestyles
Rich Internet applications will help cross the digital divide
Apex vendor impact is wide-ranging
Reinventing mid-range as well as high-end devices
Apex vendors are a new breed of MVNO
To be or not to be a bitpipe
Geography makes a difference
Lessons learned from MDPs will bear many fruit
Different MDPs will necessarily co-exist
List of Tables
Table 1: Comparison of evolving MDP offerings among major vendors
List of Figures
Figure 1: Key enablers to the mobile user experience
