subject: Qiu Zhiming: build China's industrial chain of stationery - stationery, Beifa - office supplies industry [print this page] Qiu Zhiming: build China's industrial chain of stationery - stationery, Beifa - office supplies industry
As China's largest stationery business leader who, Beifa president Qiu Zhiming face Staples, OfficeDepot, and other international giants siege strategy in China has long been the desire to hold back any longer expansion.
In mid-February this year, Beifa investment will be held in Shanghai, the launch of "Brand Franchise + channel flat" as the new stationery feature Business model And announced that entered the Shanghai market, China's largest stationery.
Trained more than 100 employers Beifa started in Ningbo, a local stationery industry, "Whampoa Military Academy", is said to cultivate more than 100 private owners, local famous. Current annual production and sales all kinds of pens and stationery products for more than 100 million U.S. dollars, of which more than 95% products are exported to international markets.
The past two years, a number of international stationery giants have entered China compete for markets, coupled with export trade close to the bottleneck, forcing Beifa stationery rethink development strategies. Qiu Zhiming said that the current size of China's stationery industry, nearly 320 billion yuan, of which about 200 billion yuan of traditional stationery industry, more than 100,000 various types of enterprises, but not a market share of more than 1%, the overwhelming majority of SMEs, 40% over corporate assets is not more than 5 million yuan, and many companies have a single product, is difficult to develop for more than two or two products. The reason is that the level of the domestic economy is still relatively low, cheap labor, weak competitiveness.
See the opportunity from chaos Qiu Zhiming said that the Chinese stationery industry has now embarked on a vicious Cycle Competition in the road, the lack of clear norms and orderly, the product a single, low-price competition, serious waste of resources. Overseas, sales channel is very clear, generally by the factories, wholesalers, retailers, several links in the composition of such a commodity chain, or directly from the factory to a large Supermarket . But China Office Supplies Sales channel is chaotic.
Qiu Zhiming see an opportunity from the chaos. In 2005, Tony made the successful introduction of the Standard Chartered Hong Kong Bank Strategy Investment Last year, the Beijing official Olympics Council stationery Franchise Business, franchise retailers and sole supplier of stationery. Rich in accumulated Intellectual property rights , International trade resources, brand and strong original capital, the shell made stationery start leveraging the Olympic Games, restructuring the domestic market.
Who will win the competition? Qiu Zhiming said that the future of the stationery industry in China, there will be three forces have a desire to monopolize the market. First, the international big companies, like Staples, OfficeDepot, etc. They are partners OA365, Asian business online and Pepe Chinese stationery business stationery, stationery market in China is fierce momentum.
Second, the regional chain is stationary, there are about 30,000? 40,000, which basically stores the terminal industry, now in a "warlord" situation.
Third, is the stationery industry, manufacturing enterprises, particularly in foreign-based enterprises, which are from the traditional brand management stage management stage of the transition, considered one of Beifa.
Qiu Zhiming said that if the domestic stationery chain and manufacturing companies to work together Cooperation Innovation model, then there will be hope to defeat international stationery giant, to become the main force in the market. He believes that private capital can gather, the Chinese enterprises can from the competition to cooperation, as well as stationery industry in China can innovate their systems, Management And efficiency can be increased, will decide who is the ultimate monopoly.
In the process, Beifa full of ambition. Qiu Zhiming, said Beifa will invest 250 million yuan before the 2008 Olympic Games for the marketing, use of international capital and brand, through the Olympic brand building, to build the industrial chain, franchise system and other channels to promote new business models, and ultimately Beifa overseas listing in 2008, sales of 5 billion yuan in 2010 to become the world's largest brand stationery industry operations Service Strategic business objectives.
