subject: Increasing Facebook Advertising Conversions With Testing [print this page] Increasing Facebook Advertising Conversions With Testing
In this article we shall be looking into 3 effective Facebook advertising tips that you can use right away.
The first piece of advice may seem obvious, but it's easy to disregard because it's so simple; it's very important to stay aware of what is going on with your Facebook campaigns at all times. What you will notice is the reception your ad gets could be great, and then there is a kind of viewer saturation point and then it will not do so well. The longer you have a particular ad campaign running, you will begin to pay more for exposure. Directly related to that is there is saturation, and then responsiveness to your ad plummets.
Your click throughs will begin to go down, and that is a sign of what is going on. Eventually it will happen, but then it's just a matter of writing new copy for a new ad. It is nothing unusual for Facebook, and it's something you can expect to happen. Know what is going on with your CTR, and then you know what to do when they start dropping off.
If you really want wide exposure, then you can buy ads on Facebook's home page - these are called engagement ads. This gives you an opportunity to put your ads in front of a large audience and see what kind of response you get. There are so many different marketing strategies you can use with engagement ads. However, you need to plan out your whole campaign carefully because you'll be paying a lot of money to get this space.
This last one concerns admin, but you'll find that if you place higher bids, then Facebook will approve your ads quicker - how about that. It won't take long for you to see this in action once you begin advertising with them. So all you do is make a higher bid for your ads, and they'll begin running sooner. So make it real high and maybe it'll get done even quicker, but then once it is approved you can lower the bid.
We do understand that it is annoying having to wait because you're not paying them what they want, so just follow our suggestion.If you get involved with Facebook advertising, then you'll see the incredible traffic there and get excited about what you can do. Be sure your ability to write converting ads is up to par, and if it's not then just do some study and practice.
