If you are fed up with wasting money on the Google AdWords program, you should think about pursuing other options like using Facebook advertising. In spite of its youth, Facebook is growing quickly. Advertisers have said that they are getting really good conversion rates from the ads that they run on Facebook and that is a good sign. This means that the door for profit making is sitting open for those who want to use it. Here are three easy tips that you can use to make sure your Facebook ads turn a profit.
Where exactly should you send the traffic that you generate with your Facebook advertising? Of course you should send it to your landing page, but what kind of landing page will have the best results? Your product's Facebook fan page! It's true: you can get great conversion rates by sending traffic to your product's Facebook fan page. Many new advertisers aren't aware of the benefits of creating a fan page and directing the traffic to it. If you use your website instead of the fan page, you'll notice that the CTR and as well as the conversion rate is lower. Facebook users are well acquainted with fan pages and are more likely to be come fans by clicking your "like" button. Once they see your fan page you will have a better chance to talk to them directly and make sure that the sale converts. The more people you get to your fan page the better off you are. You'll be able to use this strategy to prove to yourself how great it works for you.
Along the same lines as gender, you can use age groups as the criteria for targeting. There are clear differences when you look at age groups and which ads they'll click on. So let's say one of your ads is targeted towards the age group of 20 - 25 and the other is targeted towards 26 - 30.
Imagine discovering that middle aged people respond better than the next group younger. This will give you an opportunity to tweak the ad according to the results you see.
Last but not the least; your campaign should be highly optimized for the right keywords to get better returns. You'll be casting your net far too wide if you only base your campaigns on demographic criteria. There are some instances when you can safely target wide, but they are probably not the norm. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. Lots of Adwords PPC people are at Facebook, and they know how Google uses their quality score as it relates to relevancy. While there's no Google style quality score at Facebook, relevance still matters very much with them. The more relevant your ads, then the better they'll perform - all things considered.
You'll have an easier go with things when you're using Facebook advertising. The thing to do is take action and keep moving forward. No worries at all, you can do this; advertise on Facebook and throw your hat into the ring.
