subject: Traffic, Who Needs it...YOU [print this page] Traffic, Who Needs it...YOU Traffic, Who Needs it...YOU
Ever considered what your web site will be devoid of site visitors? You can have the top discounts, you could have the very best style, you could even have totally free solutions but with no visitors you will never make money. It will likely be a barren featureless landscape when it comes to cash flow, it will need site visitors. Masses of site visitors with purchasing on their minds. How do site owners approach obtaining this specific wonder drug they desire?
Lets have a look at a few of the many ways to get traffic to websites. Search Engines like Google producing organic search results makes up 86% of traffic for websites. Rank high on these (front page is a must) and you will gain a lot of traffic. Obviously to gain this free traffic you will need to make sure your site is Search Engine Optimised. To dominate the traffic you will need your site on page one of the search results. Any lower and you will miss out on over 85% of the traffic avbailable for the chosen keyword. Another method for driving traffic is PPC or Pay Per Click using advertising with mediums like Google Adwords. PPC has its downsides though. It will cost you money. Sometimes it will cost you a lot depending on how "wanted" or popular your keywords are. You can also try Cost Per View or Pay per View. These are other popular ways to drive traffic. Contextual Advertising (which normally is PPV) is a great way to generate traffic. CPV using Contextual ads is where you intercept the keyword or link url typed in by a user on their PC and return your page instead of the one they were looking for. After intercepting the keyword or URL the user has a Pop Over or interstitial ad given back to them with your page on. Finally let us have a look at Article marketing. One of the most popular ways in the past of traffic building. Writing articles and posting on places like Blogger or Ezines with links going back to your site is a great way of increasing traffic to your own site.
There is also a huge traffic generating method that a lot of people are missing. Mobile Phones. There are currently 2 billion people using the internet but considering there are 5 billion people using mobile phones and more and more people surfing the web using smart phones this is a huge and underused source. The cost of placing a text or banner ad on a mobile phone is nothing compared to PPC. It can generate thousands of people to go and visit your mobile optimised website. To really get the best results you do not want the mobile users to try and navigate around a site that is built for large screens. You will lose them. As with PPC and PPV you will still need to keep paying to keep the traffic coming but you get a hell of a lot more people for your money. If you do take the time to optimise your site for monile users they will appreciate the effort. They are more likely to buy and you will look more professional too.
