subject: Getting The Most Value From Your Article Marketing Material [print this page] Getting The Most Value From Your Article Marketing Material
Multiple Purposes For Articles
Publishing articles in ways that fill a variety of functions is a good way to further your payoff for the effort you've invested. Articles could be utilized for blog posts, on social media sites, rolled up into an e-book and more. If you're committing the time and energy to release articles, or taking on the cost of having material prepared for you, be sure you get the very most value from your material.
One thing to remember, whenever you're planning to use material as content in your own site or blog and for distribution elsewhere, is to first publish the article in your own website. Hold off on circulating it until the article's been indexed by Google and Yahoo.
The reason for this is that you want your website to be acknowledged as the source of the articles you publish off-site. This bears upon the general value of the articles, and helps determine what it will do for your site's search engine rating.
The formula that will show you if the article's been indexed in Google and Yahoo is to search 'site://yourdomain'. After it's been indexed you can distribute it anyplace else you want. Some site owners prefer to have variations of the published articles for off-site submission; the choice is entirely yours.
Where and How to Use the Articles
You already understand that you can submit your material to article submission sites, and at the very least you'll need to do that. But there are some other things to do with your articles that are just as useful...
* Bring out the articles on your blog and increase their profile (and the blog's) with a social bookmarking campaign to grow their popularity
* Turn a collection of articles into an e-book that you offer as an enticement to encourage readers to opt-in to your e-mail marketing list
* Use articles to create a newsletter that you direct to people who register on your site
Don't be worried that people might find these articles in more than one place. As long as Google can 'follow' them back to you, you will be well rewarded for distributing your work as widely as you can. You should always aim at getting the biggest benefit from all of your articles.
