subject: Your Very First Step In Internet Marketing [print this page] Your Very First Step In Internet Marketing
So you're online, and you want to be in business and/or make some cash. What's your very first step when you get into internet advertising? Well actually I think deciding on your first step is easy. Your first step is to make a choice. A decision to become serious about on-line advertising. Your first step in internet marketing would be to decide to make this a proper earnings source.
And here is how you can take action on that choice.
Your first step is to buy a domain name - and not only any domain name. Buy YOUR name, as a dot com. For example. I'd try to buy russell.com or martin.com or martinrussell.com Even guru's who say they detest internet marketing do this first step. It's not arrogance, it's necessity. So don't hesitate. Go get yours.
A surprising number of them are still available, as long as you don't have a name as common as mine. When I came online my name variations had been already used, and I've had to do without them, although later on I did get DrMartinRussell.com for my medical work.
Why is dot com-ing your own name the first step? If you do get successful on-line then getting your own name as a dot com is really great for your future marketing and branding. You are planning to become successful, right?
This area name will go well with Something you need to do. If your first venture doesn't work out you aren't caught having a domain name like XYZprogramforever.com, that looks as poor as having a tattoo of your ex on your forehead.
You get full control of what you do with it. At the start you are able to just have it deliver everyone ('forward them') to your facebook, myspace, LinkedIn page or what ever else. Or you can make it send individuals to your main on-line marketing program. Later on you can turn it to better use as a blog or more general web site. It's your option and it will develop with you. You maintain it out from the fingers of anyone else. Everyone online eventually has to buy a domain name so it is great experience even if you aren't tech savvy. It costs under $10 for a whole year (at least it does in the link I give you.)
A few guidelines:
Don't buy any extras - no hosting, no privacy, no nothing. You do not require them, and when you do require them those bargain hunters among you will be able to get the same discounts later.
If you can't find your name as a dot com, then leave this step. Don't get anything else such as a dashed version (martin-russell.com) or a non-dot-com eg martinrussell.net or .tv or .info etc. Once you know more about what you are doing online you are able to probably find these secondary versions very effortlessly. Other versions are definitely inferior and you need to have a strategy to use them correctly. Dot com is a no brainer.
If you have multiple names - eg William, Will, Bill / Jo, Joanne - then you have to pick which one you want for the online persona. Or heck, buy them all. Chances are some will be taken anyway.
