subject: Denver local business marketing How To Create Public Awareness For Small Businesses [print this page] Denver local business marketing How To Create Public Awareness For Small Businesses
It can be difficult for a small business to get the exposure they need to be successful. Besides the boring promotions such as passing out flyers, there are many more marketing tools that small businesses can use. Every marketing tool that is available is designed to increase customer retention while promoting public awareness.The most common marketing tool that is frequently used by small businesses is using marketing videos. Marketing videos are designed to make the public aware of their product or service. It's relatively inexpensive to make marketing videos and they are usually available every day all day long to customers. A popular way to post marketing videos for public access is by posting them on YouTube. Some business owners give their videos added value by adding information and demos showing their product or service.Marketing videos are mostly used by small business owners to inform the public about their company and what products and services they sell. Again the key is to write the script effectively that catches the public or potential customers attention. Marketing videos are extremely effective and will always increase the flow of traffic to a company website.One marketing tool that has been used for years is the jingle. A well written jingle can be easily recognized as well as remembered by potential customers. This method is extremely powerful especially when combined with music that is easily remembered. This is the best marketing tool for any small business that is in desperate need of public recognition.When writing a jingle it's important to remember that you don't have to use corny words or music to make your business remembered. Several jingles created today use popular music and sounds that are heard everyday. Basically jingles are songs on a small scale.Another marketing tool that has been used for years but still very effective are On Hold messages. On Hold messages are used on company phone systems and run when a customer is placed on hold. A lot of time and effort should be put into creating On Hold messages since that is the first thing that a customer hears when they call your business.Once a jingle is produced and it can be purchased and used to advertise on various media sources such as television, On Hold message systems and the web. All that's needed is a small amount of editing to make the jingle appropriate for whatever media source it's used for.This is just an example of the various marketing tools available for small business owners. There are many more available by just searching on the Internet.
