subject: How to use Youtube- A Guide For Small Businesses to Build Traffic [print this page] How to use Youtube- A Guide For Small Businesses to Build Traffic
There are many benefits to small businesses when using YouTube's Search Stories Video Creator to create a simple video using Google searches.
Let's imagine you have made your first YouTube Search Stories video. Well, you just created a free, entertaining, current advert, in less than five minutes. You can post this on your social networks, your blog, or your company website. It's a great way of engaging your customers, and if you do it right, they'll pass it on. (And I'm sure you don't need telling about the benefits of word-of-mouth marketing). Secondly, did I mention it was free?
There aren't many downfalls to using YouTube's Search Stories Video Creator. The first is that the videos are suffixed with a Google and a YouTube tag line, promoting the YouTube Search Stories. You shouldn't worry about this too much though, as you did get the video for free. The second limitation is that amount of keywords and description you can add to your YouTube Search Story. It is limited, however again, you are getting a great marketing tool for free.
Now let's talk about how to get it right, and to make your YouTube Search Story your most effective advert. The focus here really is on the word 'story'. This, however, can take many different forms. It could take the form of a question, or problem (which your product solves, of course), an emotional journey, or an amusing twist. Here are some things to consider:
You don't want it to look just like a Google search. People can do that on Google. Be creative, mix it up. Add personality, be different. Be sure to use image, map, news, blog, product and book options.
Write as if you are the customer, searching out the answer to a problem. Don't talk as the company, but place the company as the goal the audience has been seeking.
Be sure to include searches where the video will pan over your website. For example, if your website is Google's top search result for that keyword, it will display in your video, further strengthening your message.
Include a call to action, so you encourage traffic to your site.
In the next article we're going to put this all into practise.
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