subject: Drive traffic the way you want with a good backlink strategy [print this page] Drive traffic the way you want with a good backlink strategy
As a newbie, you keep coming across the word backlink and you are curious about what this is. Very honestly a backlink is a link to your site from an extrinsic domain or web site. They either point to your main or home page or they can point to an unique page. Backlinks have become very influential in Search Engine Optimization (SEO). So much so that it is now considered as one of the main building blocks for good SEO.
One other very good reason to build backlinks is to send traffic to your website. Regularly people browsing websites seeking for advice will want to find out deeper regarding the topics which they are interested in. When they encounter a link with a narration that looks riveting to them, they will frequently click on the link to bring them to the website that is supposed to bring them the expertise they are looking for. By this action, when they click on your link they will be brought to your website and at the same time hopefully gain the information they are looking for. Hence it is a win-win situation for both parties.
What as a matter of fact happens in the SEO operation is that search engines index the web pages and store them in a database. The sequence in which the search engines give back these pages back to the searcher are dependent upon the anticipated applicability of the page to the search term used and the caliber of the site itself. The search engines use differing pieces of information to choose this but the most important criteria are the volume, quality and character of backlinks to the site and to the definitive domain.
One of the best way is to get backlinks naturally is by writing out-and-out contents that people want to link to. So primarily the popularity or status of your website is set on by the number of backlinks. Some search engines like Google assigns larger credits to websites that have a respectable number of value backlinks and consider those websites more significant than others in their result pages when someone performs a search query. However you should not be happy with merely capturing inbound links but instead you will have to guarantee that you get good quality inbound link. Given the same quantity of inbound links, it is the caliber of the inbound link that really matters - not just inbound links.
The quality of a backlink is determined by the search engine based on the content of the website. When you get inbound links to your site from other sites which have contents related to your site, these inbound links are considered more weighty to your site than inbound links on sites with not related contents. The higher the pertinence of inbound links, the higher the quality will be allocated by the search engine.
