subject: Recession: The Best Time To Conduct B2B Telemarketing [print this page] Recession: The Best Time To Conduct B2B Telemarketing
If you take a really good look at the current economic environment, you would find that it is just as bad as it has been in eight decades. Every sales leader is expressing caution, even those who are in the most optimistic frame of mind for business. Will you close your company down or retrench? Cut budget? The economic conditions might seem really bad because of the way it is sensationalized by media. If you have been watching the news or surfing the net, the business arena looks pretty shaky. Of course, anybody can sell when times are good. On the contrary, an economic condition like this is when business people discover if they can tough it out or succumb to the harshness of the situation. The reality is, conditions aren't as bad as they seem.Look at it this way. Your competitors are probably panicking and paying too much attention to recession when they should be marketing their services or products enthusiastically. This is your time to shine! You should seize the moment and market your services and products. Telemarketing is more effective in dire economy if you are advertising a service or product to another business, but you must do it responsibly, consistently and professionally.In better times, you could engage in fancy print or tv ads, radio promotions or direct mail projects. These strategies can be good for continual brand awareness however they typically don't generate quality results and significant return on investment. You need a live person who has the ability to introduce your offerings and explain your value proposition, and this is what telemarketing provides. Recession is not the time to throw in the towel, say "I've had enough" and put an end to your marketing efforts. If you do this, you are condemning your business to death. This may sound funny but, recession is a distinct opportunity for you to make sales because your market presence stands out from the rest.If you look back at economic histories, recession comes and goes. The economy will change, improve and find its balance. Be proactive and find those customers who are just probably waiting for you to come knocking on their doors. While your competitors are cost-cutting and reducing their marketing budgets, go out there and win their customers. Move your business forward so you can have higher profits when the economy gets better. You don't have to spend more dollars than what you are currently spending. In actuality, concentrating on growth and development can be less expensive than doing some wishful thinking and waiting for better market conditions. If the economy is desolate, it does not mean your business should be, too.Do not let your business go down without a fight. Do not stop from marketing just because the others did. Seek help from a professional B2B telemarketing company that can help you position and develop your business in a recession. Stand out from the crowd, be competitive and choose a telemarketing provider wisely.
