subject: lebron-james-has-a-new-deal-with-nike-for-new-lebron-james-shoes [print this page] lebron-james-has-a-new-deal-with-nike-for-new-lebron-james-shoes
lebron james has a new deal with nike for new lebron james shoes
"LeBron James is one of the world's best basketball players and a global sports icon that has transcended generations and cultures," Nike spokesman Kejuan Wilkins said. "Nike's relationship with LeBron has created innovative basketball products and captivating campaigns. We're proud to continue our partnership with him for years to come." nike basketball shoesthis year, despite having Milwaukee Bucks upstart Brandon Jennings on its endorsement roster a couple years ago.
James did live up to the hype on the basketball court and off it too, as his personality was able to shine - most notably in Nike commercials where he played four versions of himself.
But his shoes and apparel didn't fly off the shelves in the beginning as much as they could have.nike lebron jamesshoes still got buzz, as did the shoes Nike made for Nike Kobe Bryant, who the company originally signed a month after James in June 2003. Bryant's deal was recently renewed as well.
Still, James can continue to be a powerful force for Nike likely in a place where he can win championships as soon as possible. If it's about selling shoes and making more money, it appears like James doesn't physically have to be on Madison Avenue next year.
The Chinese brands such as Li-Ning, Peak and Anta, are new players in the game, but many sports marketers agree that these companies weren't even an option, as leaving Nike would certainly dilute the value of LeBron's endorsement.
