subject: Advertising Effectiveness Evaluation – Identify Your Most Successful Concepts [print this page] Advertising Effectiveness Evaluation Identify Your Most Successful Concepts
Is your company thinking of launching a new ad campaign, but you're not sure which marketing concept will bring you success? Choosing between different types of marketing collateral, media, and advertising concepts can be a time consuming task, especially if there are many different levels of management that have to approve a concept before it can be used. One simple way to expedite the evaluation process is to develop a streamlined tool to help you select the best ad concept for your company or organization.
The need for Advertising Effectiveness Evaluation Depending on the size and scope of your company, the idea of making a final decision about which piece of marketing collateral will best help you to promote your brand can be extremely daunting. If you're a very large company, you might solicit the help of an advertising agency or marketing firm to help you come up with the best ideas. But outside companies often find it difficult to communicate the essence of a brand in the same way that employees can. Of course, you can't allow your management team to waste their valuable time attending one focus group after another. That's why an Advertising Effectiveness Evaluation tool can be very useful in helping to make efficient decisions about your marketing initiatives.
What is an Advertising Effectiveness Evaluation? When making decisions about advertising campaigns for your company or organization, it's imperative that each concept be judged against the same relevant criteria. The Advertising Effectiveness Evaluation is a tool that will streamline your critical thinking process when it comes to selecting advertising concepts. This tool can be downloaded in a matter of minutes and opened easily in the Microsoft Excel software that's already installed on your computer.
When you open the matrix, you'll see an easy to customize spreadsheet that contains all the features you need to list, compare, and analyze 3 of your advertising concepts at the same time. You'll see rows that will allow you to assign a ranking to your concepts based on level of engagement with the audience, credibility, ability to make a lasting impression, whether or not there is a clear call to action, whether it showcases the product or service in a significant way, whether it can be integrated easily into existing branding campaigns, and whether it promotes the quality and innovation of the current brand. With this tool, you'll be able to see which advertising concepts are the best fit in a matter of minutes.
