subject: Increase eBook Sales--Ways on How to Promote eBooks [print this page] Increase eBook Sales--Ways on How to Promote eBooks
Selling ebooks can be a great business model if done right, but you have to be really good at the "selling" part. There are many ways to promote your ebook online but let's focus on the three most productive ways that can increase your exposure and bottom line.
1) Article Marketing - Article marketing is a great way to promote ebooks because you can focus on getting targeted traffic to your website. You can also presell your website visitors a little before they get to your site. If your ebook is about weight loss for example, you can write articles that talk about losing weight, controlling your calorie intake, get a flat belly etc.. In order for article marketing to work for you, you have to make sure that you touch on every related topic that can be tied to the problem that your ebook solves. Another example of an article you could write if you have a weight loss ebook is an article that helps people find low calorie fast food. You could make a list of all the low calorie fast food that can help people stay within their diet without having to cook all the time. Making numbered lists like this when doing article marketing will increase your credibility and traffic.
2) Ezine Advertising - Ezine advertising can be a very powerful way to promote your ebook because you can target email newsletter subscribers that are only interested in solutions to the problem that your ebook solves. There are thousands of webmaster out there that allow people just like you and I to advertise to their email subscribers for a small fee. Use this to your advantage and make sure that you get the subscribers to join your email list first before promoting your ebook to them. Give them a free gift for joining your list that can further increase your credibility and sales in the long run.
3) Blogging - Blogging can be a great way to establish authority in a market while increasing your exposure and sales. If your ebook is about making money online, you could start a blog that focuses on the different techniques people can use to make money online. If your blog is about weight loss, you could do case studies showing the different weight loss programs that celebrities use. The secret to creating a successful blog is controversy. If you can tie your opinions in with controversy, you can build a huge following using blogs. A good example was a young man from a few years ago who decided to chronicle his journey to losing weight using a Nintendo Wii. People got excited about it because the title of his article was, "how I lost weight playing with my Wii Wii".
If you combine these three methods you will see a huge increase in your exposure that will result in more sales of your ebook.
