subject: The Inspiration by the Candle [print this page] The Inspiration by the Candle The Inspiration by the Candle
The activity named The Top Ten Economical Figures In Chongqing brought hot discussion throughout China. Kevin Fenn, CEO of an E-commerce company named Dinodirect, was voted and succeeded in the fierce competition.
When asked about his inspiration and motives of starting the multinational B2C E-commerce, Kevin told the audience a short story.
Most Europeans believe in Christianity and it is part of their daily life to go to church every week. It is free to hold activities in the churches. However, if you want to light a candle to make a wish, you will be charged. A candle is sold at the price of about 0.7 EUR, which is even cheaper than the price of a bottle of water. Most people may take it as a kind of normal phenomenon, to Kevin however, there lies the very potential to make money in these tiny candles.
The candles used by the churches are imported from TianJinChina. Why the churches choose to purchase the candles from abroad is that the candles are in high quality and they won't send out smokes during the burning process. That is good news for the church staffs for they won't have to worry about the internal facilities being harmed.
The candle costs 0.05 RMB in China, which equals 0.007 EUR. Then you can see the profits the churches are making. This candle thing makes Kevin to consider selling the products on-line which are made in China directly to the end customers abroad. Then, Dinodirect (http://www.dinodirect.com/) makes its appearance in Canada, and takes its fly within few years.
Dinodirect, acting as the leader in the field of E-commerce, puts forward the concept of on-line retails in world-wide. Compared with the traditional mode of marketing, Dinodirect sells its products directly to the end users abroad. By integrating the international logistics and international payment methods, Dinodirect completes its own marketing platform. It maximizes the profits of the suppliers by getting around with the middle traders and the retailers.
In 2005, Kevin set up a branch company in Chongqing, China, in the purpose of taking advantage of the human resources and technology there. This kind of marketing mode catches the attention of the government as well as the media. The spot of light lies in that Dinodirect builds the 24 hours Customer Service Call Center. It is no exaggeration to say that the center is among the first-class ones throughout the whole country. This innovation causes great interest from the various media and the officials in Chongqing. There are all kinds of reports and comments on this new style of customer service in the newspapers and the TV programs. HuangQifan, the mayor of Chongqing spoke highly of the call center after paying a visit to Dinodirect.
Now Dinodirect is on its way to rapid expansion. One world We Share is the slogan Dinodirect promotes and, this world Dinodirect has created is really a fantastic one.
