subject: Earn smart dividends by building sturdy relationship [print this page] Earn smart dividends by building sturdy relationship
Though manufacturing finest product and providing world-category services at competitive rates are terribly crucial, these aren't sufficient enough for SMEs to sustain their consumer base. es, whether little, medium or giant, need to create robust relationships so as to remain in the marketplace for long and enhance their overall brand value. Reaching out to customers and earning their goodwill will enable tiny businesses to attain the desired success.
Methods to create shopper relationships
Building a successful business requires forging stronger and closer links with existing customers with winning potential clients through sincere and concerted relationship building efforts. But, not too many firms are successful in winning the loyalties of their priced customers.
"Tiny businesses need to take a position adequate time, energy and resources to retain their recent shoppers, while also adding new ones. However most of them lack the strategy to create successful in addition to long and mutually helpful relationship with potential customers. Establishing regular contact with purchasers through wide range of networking tools with giving economical customer service can help SMEs to cater to the interest of their customers," said Sandeep Maheshwari, selling head and client relationship manager of Golddrop, a tiny-sized edible oil supplier in Sangli, Maharashtra.
To realize a foothold in the competitive market, it is necessary for SMEs to go beyond the foundations of the company book and set ways to determine a successful rapport with clients.
"Off-the-shelf promoting tools and innovative concepts to interact with shoppers can also go a protracted way in helping SMEs to build fruitful relationships with top-level customers or shoppers," said Sanjeev Malhotra, senior customer government with Scores, a tiny-sized IT solutions supplier in Kolkata.
