subject: How to Increase Your Fan Base Using the Internet [print this page] How to Increase Your Fan Base Using the Internet
Chances are if you're in a band then you will be looking to increase your fan base. How do you do this? Well, you can take several different routes but the most obvious one is to use the Internet.
Using the internet to increase your fan base immediately puts you into competition with millions of other bands out there, so if you're going to do this then you need to do it right!
Here's what you do:
1. Get your act straight. Make sure everything about your band is sorted. Right people, right look, right sound and BRILLIANT material. If it's not brilliant then you're not good enough.
2. You absolutely must have a website, so buy domain hosting for this and make sure you get a relevant web address.
3. Build your website - Easiest way to do this is to use WordPress. There are loads of tutorial videos on YouTube to help you with this.
4. Build a list of fans using some kind of email software. You're going to want to communicate with your fans regularly, and being able to do this via email is a huge advantage.
5. Give people something really valuable in return for joining your mailing list. Not just a few mp3's. How about giving them a whole album and then ask them to get their friends to come and sign up for it?
6. Make sure you have a sign up box on your website so you can collect email addresses from casual browsers and turn them into fans.
7. Build a quality profile, and interact with your fans at MySpace, Facebook, Twitter, YouTube and Flickr. Add other sites if you so wish, but these are essential.
8. Shoot LOADS of video of your band doing stuff - writing, rehearsing, gigging, in the van - goofing off. Post these videos in all your social networks and then send emails to your list at least once a week telling them that new videos are up.
9. Post on Twitter and Facebook all the time. Not inane stuff but things that your fans will want to know.
10. Keep writing. Write much more than you record and rehearse as much as you write.
11. Play live. Anywhere for anyone.
12. Be tired. If you're working a full time job and you're doing enough to succeed, you are going to be exhausted. The people who can keep going when they are exhausted will win.
One last thing. This is not 'selling out'. This is 'selling'. It gives you a chance.
It will only happen if you do it - start now.
Now Pay Close Attention --
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