subject: How to Effectively Use PPC in Your Online Marketing Campaigns [print this page] How to Effectively Use PPC in Your Online Marketing Campaigns
PPC ads are a great way to drive traffic to a website, blog or e-commerce site. Without traffic, having a website would in most cases simply not make sense. Without traffic, there would be no sales, no readers and no one finding out what your website has to offer. PPC, also known as pay per click ads are very popular with Internet marketers; especially for niche websites or sites that are not well known yet and sites that are not easily findable through the organic search results.
Unfortunately, having a PPC ad running is not an automatic guarantee that the website being linked to in the ad will receive traffic. Things have to fall into place perfectly in order for PPC ads to drive a good deal of traffic to a site. Here are a few reasons why a PPC ad might not be effectively driving traffic to a website:
The PPC ad is not showing up on the first page of the results in the search engine.
The text or title of the PPC ad is not very enticing or it is too vague.
The ad is not showing up very often.
The ad is not being displayed under the right keywords or key phrases.
If any of the things listed above are happening, than the marketer is not effectively using PPC for their marketing campaigns. In order to turn things around in order to achieve the amount of traffic you want and need, you can:
Increase your cost per click in order to place your ad on the first page of the search engine's results page. Unfortunately though, not everyone has the money to do this, the next step can be utilized.
Use long tail key phrases in your ad copy title and body rather than using broad based terms that have a lot of competition. Not only will less competition equal a greater chance of your ad showing up on the first page, but it will also help keep your cost per click rates down.
Make sure the title and body draw people in. Use exciting terms without sounding too cheesy or tacky.
Make sure the keywords and phrases that you are using match the keywords and phrases or the subject matter of the website being linked to from the PPC ad.
Using the steps above, you should be able to make your PPC ads more effective when using them in marketing campaigns.
