subject: The Basics of Custom Postcard Printing [print this page] The Basics of Custom Postcard Printing The Basics of Custom Postcard Printing
There may be some people who consider postcard printing a daunting task. Yes, postcard printing can be a design and creative challenge, but this can be manageable. You can create your own postcards even if you are a design beginner, using available materials at home. You do not have to resort to getting professional services. If you wish to produce professional looking postcards for business marketing as well as product promotion, though opt for the services of design and printing services. But if you are going to use these print materials for personal use, go for do-it-yourself custom postcard printing.
Custom postcard printing can be your best option if you want to create print materials that would be highly appreciated by your friends and family members. Always remember that it pays if you make custom-made designs that speak to your receivers. For sure, they will feel appreciated or special if you take your time doing custom postcard printing. You may remember that before, when electronic technology was not yet the norm, our parents and grandparents sent postcards and kept them for posterity. You can still find these postcards in their memory boxes.
These days, expect your loved ones to keep these postcards especially if you have done them yourself. So, if you wish to make a twist in keeping in touch with your loved ones, go for custom postcard printing. If you have no background in custom postcard printing, familiarize yourself with the following guidelines:
- Set the measurement for custom folder printing. Make sure that you make allowances, especially if you are going to accommodate two postcards on one document. Plot the template using your design software of choice.
- Plan how your postcards would look like. You may want to create design templates that are meaningful or that you and the receiver can relate to. Make the postcard template personalized. Do not limit yourself to run-of-the-mill designs.
- Include the design elements you wish to put on the postcard template. You may want to start with images or illustrations. There are some postcards that have images occupy the whole cover. When using images, make sure that these are high resolution.
- You may want to go for a minimalist approach and make use of strategically placed design elements. Sometimes, simplicity is a key. Make use of design elements that work well together. Also, make use of carefully thought of color combinations.
- Use the back cover for the message as well as name and address of the person you are going to send your postcard to. You can make the template for the back cover simple, but you can also place design elements on it.
- Write your message. As you have to make do with limited space, you need to make your message short and direct. Keep your words to a minimum. It pays if you draft a message first on a separate file, so you can edit it accordingly.
- Before you print your postcards, make a print sample first. Check the print sample for errors. Take a close look at your printed sample. You may notice errors that are not easily recognized. Always remember that what appears on screen may be different from what appears on print.
After a few trials, you can master custom postcard printing. Take your time and soon, you will get the hang of it.
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