subject: Facebook Marketing - 3 Reasons Why Your Business Needs a Fan Page [print this page] Facebook Marketing - 3 Reasons Why Your Business Needs a Fan Page
If you use your personal Facebook profile to connect to make business connections, then it's time you consider setting up a Facebook Fan Page for marketing. Your personal profile connects you with friends and family, but it also mixes your leisure life with your business. Facebook is one of the greatest marketing tools a business owner can use. If done so correctly, adding a Facebook Fan Page may be your smartest marketing move yet.
3 reasons why you need a Fan Page for Facebook Marketing:
1. Keep your personal page personal: Facebook is a way for you to connect with friends and family. A Fan Page allows you that needed separation between your personal and business life. Most of your clients enjoy following you on Facebook and may even request that you set up a page for your business so they can keep up on events, promotions, and news without having to weed through comments posted by your friends.
If your clients have asked you to set up a page specifically for you business, get to know why. Send out a survey asking what it is your clients are looking for in your Facebook page.
2. Review your competition: if others in your niche have a Facebook Fan Page, then you should consider stepping up to the plate. Facebook is an easy to use marketing strategy that allows you to connect with your clientele and potential customers on a personal level. You share with them happenings in your business while allowing them to comment, provide feedback, and share with others their experience with your business.
Your Fan Page is a chance to show the public what makes your company unique. Post photos, share notes on your history, and get client to write testimonials on their experiences with your business.
3. Plan your marketing strategy: setting up a Facebook Fan Page requires a plan. Set a goal, and have an objective in mind before you begin creating your profile. If you plan to use your page as a tool to share promotions, tips, and other marketing information, make sure you follow through.
Facebook is a great way to connect with others in your business. It also allows you to build a base of potential clients you were never able to reach before. Updating your page regularly, even daily, will show others that you are serious about your business. Link your Fan Page to your business website and as well as other publications you have on the web including articles and blogs.
Facebook marketing through a fan page is one of your greatest business strategies. If used correctly, your fan page allows you to tap into a new market and reach a demographic never attained before.
Once you set up your fan page, update it often. Let your competition and potential clients know why your company exists and what makes your business successful. Soon, your audience will grow and your sales will increase like never before.
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