subject: Effective Advertising with Truck Graphics [print this page] Effective Advertising with Truck Graphics
TRUCK GRAPHICS: A COST-EFFECTIVE SOLUTION FOR OUTDOOR ADVERTISING
The increasing limitations on advertising space in the city and diminishing marketing budgets are two major factors that limit small and medium sized companies from reaching out to their target market thru outdoor advertising.
At ADI we offer businesses a smart way to spend their advertising budget in the form of vehicle wraps and more specificallytruck side graphics. The traditional outdoor advertising option was using billboards and nowadays digital billboards to communicate your marketing message. This medium provided a lot of impressions for the cost of renting that ad space per month and the static nature of billboards provided that they should be positioned in high traffic areas to be effective.
Truck graphics provide a better alternative as we turn your delivery truck into a mobile billboard at a fraction of the cost. Your truck is your rent-free advertising platform and most installations last for 3-5 years depending on the vinyl used. The huge flat spaces on box trucks provide the perfect canvas to place the truck graphics. The mobile nature of truck wraps give them the distinct advantage of being able to be strategically positioned at high traffic areas and generate thousands of impressions when plying their regular delivery route. Studies show that a delivery truck installed with truck graphics averages 15,000 to 30,000 impressions per day which is quite impressive and coupled with the fact that the graphics last for several years then that is why vehicle wraps are the most cost effective form of outdoor advertising. Please see the photos ofTruck graphics installed on the delivery tuck of our friends from Busbys.
