subject: 8 Points to Plan Your Social Media Marketing Strategy on Twitter [print this page] 8 Points to Plan Your Social Media Marketing Strategy on Twitter
Before starting any advertising campaign, you definitely need a plan. Any marketing campaign is doomed to failure without a plan. Social media marketing, whether on Twitter, Facebook or any other social media website, is doomed to failure if started without careful planning.
The following 8 steps will ensure a smooth productive campaign on Twitter and similar websites.
1 - Define who your targeted customers are: Describe the profile of your customers, their age group, gender, level of education, social and financial situation and any other factors which might affect their decision to buy your products or services. It is much easier on Twitter to select your followers from the group that fits closely your customer profile and to make sure that your massage reaches this group specifically.
2 -Identify your Unique Selling Position (USP): Every business starts with the assumption that it has something unique and new that competitors do not have and customers will prefer a given business over the competitors for this Unique Selling Position (USP). This position can be lower prices, better customer services new services, improved product. You have to find your unique position that will set you apart from the others. On Twitter, it is much easier and faster to spread the news about your uniqueness to your targeted customers.
3 - Find out what your customers need most from your business: Most customers start their shopping journey looking for information, advice, tips or consultations to guide them to buy the best product or service that suits their specific needs at a certain moment. Carefully evaluating the needs of your clients provide them with honest informative advices and tips. Twitter will enable you to promote your advice and to reach thousands of potential clients who are hungry for your help. This will build your image on Twitter as an expert who can be trusted by customers. Trust is a valuable commodity in the world of online shopping.
4 - Carefully write your Tweets to persuade your potential clients: You have only 140 characters to write a persuasive tweet. Use this limited number of words very carefully. Use your image as an expert and speak about one of your unique selling positions, give advice or tell a success story about your products or services. Use all your search engine optimization skills to optimize your tweets.
5 - Test your Tweets: Experiment with different types of Tweets to find which type of massages get a better response from your followers.
6 - Build a long lasting relationship: You should never forget that Twitter is a social media website. You are there to socialize with other fellow Twitters and to build a long relationship that will last for years. Get involved in their discussions; share your opinion and advices.
7 - Mix you marketing messages with other social messages: It is very important that you send only one marketing massage every ten or fifteen messages. Your followers on Twitter should never see you as a spammer.
8 - Keep an eye on the competition: Watch how your competitors are behaving on Twitter. There is a lot to learn from the competitors and even more to learn to avoid.
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