subject: Understanding How Facebook Ads Work [print this page] Understanding How Facebook Ads Work Understanding How Facebook Ads Work
When it comes to traffic generation, the use of Facebook ads is one of the fastest ways in which you (either as a marketer or as a company) can get your message out to millions of people worldwide.
In this article, I am going to share with you what everything you need to know about Facebook advertising (so that you will have a better understanding, along with a feel of how is it like and about) such as how you can sign up as an advertiser in Facebook and setup your very first Facebook ad campaign, how you can target your prospects, where your ads will be shown, and finally, the types of ads that will produce the best results.
Signing Up As A Facebook Advertiser
First and foremost, it is free to sign up as an advertiser in Facebook - This is unlike Google Adwords, where you need to pay an account setup fee. Also, you do not need to pay anything to create a Facebook ad campaign.
However, your ad campaign need to be manually approved by the ad approval team (this is unlike Google Adwords, where your ads will start showing within 10 to 15 minutes after you have set on up).
Different Types Of Ad Pricing
When it comes to paying for your ads, there are 2 different payment modes - Either pay per click (meaning you only pay whenever someone clicks on your ad), or pay per thousand impressions (meaning you specify an amount you would like to pay for your ads for every thousand times your ad is displayed to your targeted visitors).
Targeting Your Prospects
Facebook allows you to target your prospects by:Age groupGenderRelationship statusCountryEducation levelLanguagesKeywordsBefore you setup your very first Facebook ad campaign, it is very important that you properly research to find out the demographics of your prospects who will be most interested in what you have to offer. Failure to do so will result in you generating zero results from your ad campaigns.Where Will Your Ads Be ShownYour ads will be shown in your targeted visitors' profile pages, pages or groups. For example, if your ad is about learning Spanish, then your ad may appear on profile pages of those who have selected Spanish as their interest, or pages that are related to learning Spanish.What Kind Of Facebook Ads Work Best?The most effective kind of Facebook ad is one that drives prospective customers to a website (where they can find more information about the niche in which the ad is about, or find out more about the company), compared to one that sells a product or service. http://www.articlesbase.com/social-marketing-articles/understanding-how-facebook-ads-work-3617934.html
