subject: Information Overload In addition to Product Launches - What Is the Effect Of Both? [print this page] Information Overload In addition to Product Launches - What Is the Effect Of Both?
This piece is targeted to newbies in the Internet marketing industry, those that aren't new yet incessantly buy new products without ever really putting previous purchases into practice, those who are purely continual money spenders or those who think launches all cause information overload. It involves some things to weigh up before jumping onto a future "big launch". I hope you gain from it!
I have heard people say that it is very arduous to keep up with the online marketing industry since there is something new happening every day (that is, information overload). Product launches today are as frequent as ever. That is only partly true. What I am about to reveal will save many a lot of frustration if you take note.
If you completely believe that things are always changing and you must keep up with it via buying every latest, greatest product that gets launched, you will always feel as though the weight of the world is constantly beating your shoulders. You will then never get anything done. Every time a product owner says "buy now" you'll buy. You'll think that this latest product launch is the secret to solving everything. The actual result though is that each month after every product launch, you keep falling a month further behind in terms of having a business that actually works or succeeding with online marketing. Plus the continual thoughts of information overload.
Here's the real truth:
A clear majority (90%) of what's "new and different" is completely irrelevant. A waste of your precious time. Only 10% is ever going to make a difference for you.
The basics to online marketing have been the same ever since the late 1990s. Taking the perspective of essentially selling things to people, there are only about a dozen things that have been major developments. These consist of:
o Autoresponders
o Online auctions
o Shopping carts
o Paypal
o Pay Per Click (PPC)
o Social media / social networking i.e. Facebook and Twitter
o Live chat / instant messaging
o Blog software
o Streaming audio & video e.g. Youtube
In other words there's only about one major development per year. Not 100! So, is that really information overload?
You are correct in quarrelling that within all these there are other smaller major developments. But "there's nothing new under the sun". This is not being pessimistic; it's allows for you massive time savings. Bill Gates said computers would increase leisure time by 30%. Hmm, is that right for when you glance around today? How many instead reveal the opposite with having a job (or jobs), needing to look after the kids, family time, sport and recreation plus further appointments?
Success comes from mastering the basics, not from widespread panic or continual change and movement. The face of this industry is always changing but the core aspects of main importance stay generally the same. As you master the core principles, you rapidly see how to apply them when new things pop-up and come along. When you can immediately recognize what part of a product launch or brand new whiz-bang item is not new, that's when you have the ability to profit from it. Not everything that was old becomes new again.. Don't scare yourself with "information overload" and all these product launches.
I can 100% assure that over the next few years and probably forever, new innovations will arise that are currently unimagined. Billion dollar empires will emerge from nowhere. This will lead to a multitude of people yelling and shouting at you, urging you to join the bandwagon. But you will discover that the "hype-sters" won't know how to use what's new for the reason that they never understood what worked before. The reason why people go from 0 to freedom in such speed is because they focus and master what they want or have selected to succeed with.
Consider that when you learn from masters. Therefore when you hone your skills like a master, instead of being the frantic, distracted, chaotic blue belt, you can be the calm, confident, cool as a cucumber black belt. You can be that champion who quietly steps onto the mat and demolishes his opponent with three lightning-speed strikes. Without so much as breaking a sweat.
Master the basics. Turn out to be a black belt. Dismiss information overload. Find the old within the new, and discover how to function at an entirely new level of calmness and confidence.
Take care,
Sam
P.S Clearly I am not saying "don't/never buy anything". If you 100% know it will benefit you online or it's inline with where you want to go then sure, buy. I am simply stating that if you have bought past product launches and are yet to really implement (or even go through) what they teach, learn and implement those first rather than compounding the information overload. Or don't just buy because "oh look, he made $x and so did they if I can do that too"
