subject: Why Add Video To Website For Marketing [print this page] Why Add Video To Website For Marketing Why Add Video To Website For Marketing
Adding video to website to market yourproducts and services should be on your priority list. Web video has become so accepted that it is preferred by most over the written text, we are lazy and apparently reading is hard work for many of us. However video is a lot easier to consume, we find it to be a lot more entertaining and engaging, so therefore it would be only wise for us to deliver our marketing messages through the media of video, when it is possible.
So how do we go about delivering our marketing messages through video? Well that really depends on the type of service or product you are trying to market. Never loose sight of what marketing is all about, you still need to position your self correctly so that you are seen by the right person in the right place at the right time.
For this exercise lets pretend we are trying to promote a product in the relationship niche. You could get in touch with other relationship site owners, and ask if you could pay to have an ad on their site. Thiscould be a text or banner ad that said something like; "free video show you how to meet your perfect partner" or something along those lines.
When the prospect clicks the ad, they are sent to web page where they need to enter their email address, in order to watch the video. The video would be something like oneor more tips on how to meet your perfect partner, just don't give away everything. None the less your tips should be of great value, something your prospect can use.
At the end of the video you would say something like; keep an eye on your inbox I'll be sending more great tips, this is why you collected their email address to watch the first video. Over a period of time they will get more tips from you on relationship building via email. Put a small pitch at the end of each of your videos, promoting your products or services.
This is a great way to build a relationship with your prospects, they get to know you better, which makes it easier for them to buy of you in the future. I hope this article has demonstrated that adding video to website this way, can only do nothing but good for your business.
