subject: What Is Driving the Rise of Satellite Television? [print this page] What Is Driving the Rise of Satellite Television?
There is an impressive trend to be observed in the television service marketplace: namely, that satellite TV providers in generaland the leading ones in particularare absolutely steamrolling their competition. The simple fact of the matter is that leading satellite companies are registering impressive rates of new subscriptions, and they are receiving incredibly favorable customer satisfaction ratingsin fact, so favorable that for an entire decade they have held the customer satisfaction crown without interruptionsand that is quite a feat! In light of all of this, it becomes necessary for the average consumer (and television viewer) to pose the rather simple question: what is driving this impressive rise of satellite television? After all, wasn't it not that long ago that we were all ragging on satellite TV as unreliable and way too expensive?! How could a service go from that situation to where it is now in such a short period of time? Well, let's take a look at some of the answers below
First and foremost, there is the untiring development and improvement that leading satellite providers have busied themselves with for the last 10 to 15 years. While cable providers were leaning back and resting on their laurels, satellite TV providers have been tirelessly doing everything humanly and technologically possible to improve their services. In this concerted process, they ended up altering the frequencies on which they transmit their signal so that it isn't as affected by atmospheric moisture (precipitation and clouds), they made their equipment more affordable to customers and the installation process easier (which, by now, is always handled by technicians anyways), and they accomplished a whole lot more as well.
Furthermore, satellite providers made sure to include more tempting programming options in their service packages than typical cable providers do. Drawing on their vast international experience and reach, satellite companies have been much smarter in choosing the very best of foreign programmingwhether news channels, shows or moviesand offering such programming up to their American subscribers. In an age of globalization this has proven to be a very smart bet, one that is paying off quite generously for them.
Additionally, satellite providers have really gone the extra mile on the technological front, including more HD channels than even the best cable provider does. But what about all that hoopla regarding fiber optics and the superior capabilities of cable?! Whatever the case there, what's for sure is that for 130 or more high def channels viewers have nowhere else to turn but the industry's leading satellite companies. And considering the fact that these days there is a massive plasma or LCD screen in just about every home, the appetite for HD programming is more formidable than ever.
Lastly, satellite providers have been sure to broaden their services offered to include broadband internet and telephony. With these two additional services thrown into the mix, and considering the fact that when you bundle them all together through one provider you save a lot of money, it is only logical that consumers should be flocking to the satellite fold as never before!
