subject: 3 Reasons Why Your New York State Business Must Have An Awesome Web Site Design [print this page] 3 Reasons Why Your New York State Business Must Have An Awesome Web Site Design
Choosing the right web design for your New York State (NY) business is one of the most important decisions you'll be making when it comes to your online marketing strategy. If you are conducting business in the following areas: Albany, Binghamton, Buffalo, Cortland, Elmira, Long Island, New York City, Rochester or White Plains, NY, you know how extremely competitive the online environment can be.
Does Your Business Website Have the Right Online Image?
Just like in the offline world, your online company image is very important when it comes to attracting potential customers. If your website looks cheap and unprofessional, or is hard to navigate, this will reflect on the way a site visitor thinks about your business. Too many companies try to skate by with a simple website template that doesn't give the impression that the people who work there care too much about their image.
Keep this in mind, an important customer could be looking at your web site design and making a split second decision to move on to your competitor, who has a more professional presentation. Of course, you'll never know you lost this person because they'll never call or come into your business location.
Benefit Oriented Content vs. Self-Indulgent Content
Many web site design companies can put together a beautiful looking site for your business, but then they drop the ball when it comes to adding the right content. Your website cannot simply have boring brochure style copy, or talk about how wonderful your business is in doing whatever it is you do.
When someone visits your business in person, they may pick up a brochure and read it in their spare leisure time. However, when someone visits your website, they don't want to spend a lot of time trying to figure out what you can do for them.
In 60 seconds, your website copy must convey what benefits you're offering your potential customers in plain English. Visitors could care less about how great you think you are, all they want to know is what can your products and services do to make their lives better?
A good web site design company can work with you on creating content that appeals to your target market, and gets them interested in your offers.
Your Business Needs An Internet Marketing Strategy to Bring In Lots of Traffic
Many business people believe that all they need to bring in traffic is a listing on Google Local or Google Maps. Actually, this is only a small piece of the online traffic pie. There are many layers of
techniques that can be used to bring traffic to your website from multiple sources.
If your web design company is on top of things, they will not only do a great custom web design
for you, but they'll also create a complete internet marketing plan that will allow your site to reap the benefits of organic search traffic saving you lots of money on paid advertising.
As you see, there's more than meets the eye when it comes to business web design. Be sure to select a web design firm that can meet your specific online sales and marketing needs.
