subject: Advice on Running a Profitable Banner Marketing Campaign [print this page] Advice on Running a Profitable Banner Marketing Campaign
A lot of people make fun of banner advertising, and that's ok, but what they really don't know is that if you know what you're doing it can send incredible traffic that is targeted to your offers. The thing about this form of advertising is that the process is nothing like anything else. There was a time when banner advertising was being bashed by people, but that has come and gone while certain people have continued to make impressive profits with them. Next we're going to explore some proven strategies for using banner advertising, and we hope you'll be inspired to get involved and make something happen.
Avoid making your banner ad image or graphic heavy because it can affect load times. The last thing you want is for your banner to load improperly, and then your ad looks broken which will definitely hurt your conversions. Besides that, there's no need to create a graphically heavy ad these days because people are more into looking for ads that deliver the message clearly. You're doing this for traffic, not graphics awards (we presume), so concentrate on the conversion ability of your copy. But if you really do want to add animation to your ad or make it interactive, then keep it small and to the point. If you have too much Flash, then you can just see how well it is converting. Remember that your aim here is to be appealing to your target audience not repel them.
The second important tip is to focus on having highly appealing content on your banner ads. You should always test your banners by rotating, and you can try offering different benefits and testing them.
You need to perform good market research so you have a good idea as to what appeals to your market. What you have to do is make the reader extremely interested or curious about what you have for them. It doesn't take much to create good content for your banner ads because you don't have to write a lot.
You never know how all the people find your ad, and the page your ad is on could pop up in the search engines after they perform a search. If you place your ad on a site that is totally unrelated to your offer, then your conversions will suffer greatly. You can place your main keyword(s) in your ad, or use them in the banner ad name/filename. All in all, there is no way banner advertising won't work for you if you're constantly monitoring, tweaking and improving your campaigns. What is really important is what the results of your banner advertising are, even if it will require plenty of testing, without a doubt you will get plenty of traffic. Banner marketing is one of the most efficient ways to build an online business while driving targeted visitors to the sites of your prospects.
