subject: Dynamic Outdoor Signage - Site Based Signage [print this page] Dynamic Outdoor Signage - Site Based Signage
Site based advertising is a new name for outside digital marketing and is usually utilized to publicize items in high traffic spots, that are pin pointed to detailed geographic locations.
Place based publicity is just the thing for marketing small companies to customers in a particular location, for example if you where in the Trafford Center in Manchester and wanted to know what other tourist attractions were round, this could be used, for instance how to get to Old Trafford and tour round the world famous Manchester United Football Club while the females of the shopping expedition go on with shopping.
Another instance is if you are in strange town or city on business and you are thinking of taking a customer out for lunch, this form of advertising can be used by eateries in the district to promote their products and services, even to the level of providing discount vouchers that are text to the clients cellular phone.
On the whole the system consists of a cellular or 3G content player at the specific location is and then show the appropriate ads from businesses, there are two parts to this approach called push and pull.
Push method is when ads are shown to potential customers, the other (Pull) is when a consumer requests a price cut coupon - the pull method is employed.
In spite of this this can not be mis-used as it would be the comparable of transmitting spam emails if customers had not asked for your data.
This industry sector is said to be worth an estimated $1.7 billion by 2015 even though it is in its infancy right now.
Place based publicity is a blend of both outdoor dynamic marketing and mobile advertising, using an traditional digital advertising network is without doubt an edge in set up costs, this is why all the system can be integral into LCD monitor enclosures, these monitor housings supply the pertinent defense from the climate and physical attacks.
Using new technology is marketing is essential for businesses to stay ahead of their field and winning the contracts and orders.
