subject: How to Increase Christmas Gift Retail Sales with Handmade Jewelry and Handcrafted Unique Gifts [print this page] How to Increase Christmas Gift Retail Sales with Handmade Jewelry and Handcrafted Unique Gifts
The competition for Christmas shopping dollars is fierce, so independent gif shop owners really have to go the extra mile to bring in Christmas sales. With busy and hectic lives many Christmas shoppers opt for the big chain stores or the internet for all their gift buying. How can the small retailers compete with the giants?
Most importantly is customer service. Whether a potential customer has dropped into your bricks-and-mortar store or is visiting your business online to do some Christmas shopping, the way they are greeted can make or break a sale. Giving your customers unusual handcrafted gifts and unique handmade jewelry to choose from will set your store apart from the crowded marketplace.
Christmas sales are directly affected by your choice of holiday decor. Great atmosphere draws customers into your store to see all that your store has to offer. A little Christmas music to set the perfect shopping mood, a relaxed inviting space and unique handmade gift ideas will create the reason for a customer to choose your store.
To get a person to do her Christmas shopping at your gift shop, you need to make the Christmas shopping experience special. A great selection of handmade earrings and handcrafted bracelets in all prices ranges and styles will go a long way.
Attracting new customers is a good thing. But attracting new customers is not the only way to increase your sales, and is actually the hard way of going about it. Shifting your sales focus to enticing your current customers can make increasing your sales easier and build the customer loyalty that result in repeat sales. Providing unique handmade gifts and handcrafted artisan jewelry that cannot be found anywhere else will keep your customers coming back again and again
Another thing you can do is gift your customers, rewarding them for choosing to patronize your business. The weeks leading up to the holiday season are a hectic time for many people who are anxious to get their Christmas shopping over with so they can get on with their other holiday preparations. By offering customers to wrap their chosen gifts for free, offering to take one more chore off their hands will make the Christmas sale for you in some cases.
Choosing handcrafted jewelry wholesalers with large selections of handmade earrings, handmade bracelets and handcrafted necklaces will offer your customers more styles and matching designs which will naturally increase your Christmas gift sales. Many wholesale jewelry suppliers will include gift boxes for their handmade jewelry.
Enticing potential customers to do their Christmas shopping at your business rather than elsewhere can be a daunting task. Start a new Christmas tradition by giving to your customers. There are all kinds of ways that you can show your regular customers that you value them, from small things such as greeting them by name to larger benefits such as giving regular customers discounts. Giving to your customers and you are also giving your business the chance to increase your Christmas gifts sales.
