subject: Why You Should Advertise On Facebook [print this page] Why You Should Advertise On Facebook Why You Should Advertise On Facebook
There are many ways to advertise your business on the internet. But one of the most effective ways you can do this, is to advertise with Facebook. These days it seems like everyone has a Facebook page, and the number is growing by the thousands everyday. So why wouldn't you want to put your business in the direct spotlight of Facebook also. Here are some tips to get you started on your journey.
Tip #1
Choose Your Target Wisely
When people use Facebook, they often give out tons of information about their gender, age, relationship status, interests, and hobbies found in their profile. Facebook lets advertisers pick from which groups you want your ads to reach. You can literally target all kinds of people all over the world with this high potent social machine.
Tip #2
Get Customers Attention With Your Ads
You can have an outside source write your ad, or you can take it upon yourself to do so. But in which ever direction you go, you must make your ad stand outside among the rest. It can be very difficult to get your ad noticed, so you must craft it well. Be careful when you write your ad, because Facebook will not allow any offensive text.
Tip #3
Set A Budget
When you advertise on Facebook, it can become expensive quickly. You need to sit down and carefully plan out how you are going to tackle this expense. Set a budget and stick to it. When you start to make sales, then you can reinvest that money back in your ad campaign.
Tip #4
Bid For Ad Space
How much you are willing to pay for ads, is how Facebook determines which ads to display. This is done by using pay per click or per 1000 impressions. You must enter the most you will bid, and it will depend on what your competitors bid to determine on how much you will pay for that ad.
Tip #5
Pay Per Click Vs Per View
With pay per click you only pay Facebook when someone actually clicks on your ad. This can end up costly for you if you don't set a budget. With per view, you pay every time your ad is displayed to someone.
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