subject: Kickstart your SEO plan [print this page] Kickstart your SEO plan Kickstart your SEO plan
Understanding key SEO Terms
When starting a SEO campaign it is often like learning a brand new language. Key terms such as traffic, conversion, SEO and SEM can be confusing to the novice.
Traffic refers to the number of visitors that are coming to your site. This can be reflected in terms of new unique visitors, or returning visitors. Many SEO campaigns start with a goal of achieving additional search traffic. Setting his goal early in your SEO plan can assist in better targeting your activity.
A conversion rate refers to having your website visitors perform a particular action. This action is usually defined by the website owner. You can define the conversion rate as the number of customers joining your newsletter, buying your product, or downloading a free version of your product. Typical conversion rates for purchasing products range between one and 5% of unique website visitors.
When starting out in SEO you will find the terms SEO and SEM, SEO stands for Search Engine Optimisation, SEM stands for search engine marketing. These two approaches to marketing your products and services online can be used individually or together. Search engine marketing refers to paid positioning within the search engine results. This is usually paid for on a pay per click or pay per action basis. Many keywords will cost between $.50 and three dollars per click. The search engine marketing approach is not assist you in building overall business value, but can assist in obtaining short-term product or service sales.
In our experience SEM is an ideal way to market test a product online. It gives you rapid access (usually within 24 hours) for a range of visitors on a specified keyword. In conjunction with keyword research we have found SEM helpful as part of an overall SEO Plan.
We have found that pay per click advertising offers a great way of testing a product or service suitability for online selling.
Creating an SEO Plan.
There is so much information on SEO and search engine marketing available online. Piecing this information together in a way that provides meaningful and actionable steps can be difficult. Without a plan, you will find yourself going around in circles for the first couple of months, not knowing if you are getting anywhere or not. To solve this issue we prepared a 60 Day DIY SEO plan. In our experience having a guide through this process can compress the time taken to make real progress from years to months.
