subject: How the Internet Impacted Marketing research [print this page] How the Internet Impacted Marketing research
How the Internet Impacted Marketing research
Previous research entails months or even years before the result would come out for public consumption. In my masteral study thesis research, it took me one year from preparation, research proposal, data gathering, consolidation and summary until it was approved for final disposal.
In marketing online, research is vital to help increase the profitability of your marketing efforts through data gathering of facts to get the pulse of the consuming public by testing and finding facts. All these activities were tedious following the traditional methods and usually costs time, money, and efforts before the final results are ready for implementation.
With the coming of the Internet, all these tedious works became a thing of the past and doing research now a days, only takes minutes if not hour to get the final result and is ready for final execution.
What then is the Impact of the Internet on Marketing Research?
Millions of people from all sectors, ethnicity and races brought together closer to each other and can reached by every Internet marketer without ant hassle.
When a company wants to test their product as to the acceptability and consumers demand, they would just easily sent the sample through email promotion, affiliate program through their affiliate members, linking with other web owners and merchants.
The speed of testing is received fast because of the diversity by which they can be tested for the consumers needs.
Because of the Internet, people doing business online can easily get access to some data needed to increase their profit and the research results are all ready to be utilized as long as the proponents of the results is properly acknowledged with respect.
As the Internet continues to evolve from its infancy to a more mature stage, the changes the way marketing research being conducted would promise to help online data gathering becomes faster with perfect execution and accuracy.
Most companies take surveys and introduce polls on different topics on their products to get the opinion of consumers, and to know what needs to be improved with their product or service so that other costumers would benefit more and get the right product or service they buy.
Add to this, through market research, a company could check what their competitors are doing and they could easily find out the weaknesses where they could come in to fill the gap their competitors missed.
And in terms of ad campaigns, instead of paying lots of money each year through offline campaign, using the market research strategy, companies could utilize the Internet to find out the right strategy based on the research result.
