subject: 15 Free Tips for Advertising your Blog [print this page] 15 Free Tips for Advertising your Blog 15 Free Tips for Advertising your Blog
There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them, so here is a -short- list of tips for marketing and optimizing a blog:
1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
2. Obtain and install customizable blog software WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates aka design.
4. Research keywords and develop a glossary Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog:
* Template optimization RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
* Add helper plugins specific to WordPress or MT
* Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and enable feed tracking.
8. Setup Google acount for Sitemap, validate and prep for future submission.
9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
10. Format archived posts, related posts.
11. Enable statistics for tracking Performancing, Google Analytics, ClickTracks.
12. Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines.
13. Engage in an ongoing link building campaign.
14. If podcast or video content are available, submit to Podcast and Vlog directories.
15. Submit blog url to paid directories with categories for blogs Yahoo, BOTW, bCentral, WOW, JoeAnt and others.
