subject: 5 Easy Tips For Improving Your Site's Trust Factor [print this page] 5 Easy Tips For Improving Your Site's Trust Factor
When you are selling a product or selling a service online, one thing stands above all others when it comes to keeping your visitors confident about what you do and encouraging them to become more than visitorsloyal customers. It's not really an uphill battle.
Most folks are pretty savvy with using the web for purchases and otherwise these days. Really, what it comes down to is simply keeping them from finding a reason not to trust you and what you're selling on your site. That said, here are 5 easy tips for improving your site's trust factor with your visitors:
One: Use your about page wisely.
Tell your story or that of the business you're promoting. There are many e-commerce sites out there that are especially anonymous. They don't have an about page or legit contact info. Your site that does tell visitors a thing or two about you will inevitably do better side-by-side.
Two: Use complete contact page details.
A simply contact form is never enough. To deserve to be trusted, a minimum, you'll want to have your phone, email, and a physical mailing address of some type. If you can provide names or breakdowns by department, that might be a good idea too.
Three: Add your contact information to every page.
In addition to your contact page, you should really also think about adding at least a phone number and online contact option (form or email) on the footer or in the header of each page of your site. Don't make it difficult for visitors to contact you or to know that they can if they want to.
Four: Add helpful testimonials and references to the site.
Have customers that rave about what you do? By all means, add their testimonials to your site if you have permission (and if not, ask for it first). Be sure to be legit in this area, as there are new consumer protection laws that apply here to ensure that your testimonials are accurate and real.
Five: Use social media to your benefit.
Social media is a great trust building factor. By linking to your major social profiles from your website, visitors can see these profiles and see that you've been interacting with the world for quite some time. Fly by night sites don't usually go to the trouble of publicly interacting with their customers and other social contacts. Simply by doing so, you're improving your trust factor!
Still need a few more tips about making a safe and secure website environment for your customers' benefit? Please just ask us here at WSpider. Located in the tech center of the world, San Jose, CA, we're up to speed on online commerce security and trust building strategieswe can answer your questions!
