subject: Tips on Driving Traffic to your Chiropractic Blog [print this page] Tips on Driving Traffic to your Chiropractic Blog
One way that you can generate more new patients and expand your practice income is through a chiropractic blog. Once you have people visiting your this online hub on a weekly or daily basis, you will have created a connection that can be long lasting. But too many chiropractic blogs sit idle with very few visitors. That's because no blog can stand alone. In order to attract traffic, you have to utilize certain features of the Internet that are designed to help boost your search engine results, helping targeted people discover your blog.
Search Engine Optimization
First, your chiropractic blog must include search engine optimized (SEO) copy. SEO copy is one technique that allows those using Google and other search engines to find you. With it, specific words and phrases are used in your title, subtitles and copy These words or phrases are terms that one would normally use when searching for a chiropractor.
Although this helps get your blog recognized, it is not an end unto itself. High search engine rankings are really a result of your being able to link people to your blog in various ways. That means using other sites to connect with your blog and utilizing as many features on the blog as you can. You also need to provide value and write about topics your audience is searching for.
Facebook
A Facebook Fan Page that is connected to your blog and that utilizes information and postings on your blog will give you the opportunity to use the power of one of the most popular social networking sites on the globe. Once you set up your Fan Page, you can get people to join it by inviting them through Facebook and via various email lists.
Twitter
Let people know about your most recent blog post by sending out a tweet via Twitter. Tweets go to people who are following you via Twitter. By tweeting, you're creating another link to your chiropractic blog and that helps boost your traffic and search engine rankings, which means that people can find you more readily.
Video
You can create short instructional videos and post them on YouTube. You may then link those videos to your blog, posting them on your site. Facebook also allows you post and link with videos. Once again, this will encourage people to link to your chiropractic blog, driving more traffic and increasing your rankings.
Useful Chiropractic Information
Finally, it is essential that you offer visitors to your blog useful information. Such information may include dietary tips, insights into proper spinal care and explanations and demonstrations of useful exercises. Fluff and basic sales copy should not be included. Chiropractic marketing is best served here as subtle and indirect.
You may certainly include a link that will take people to an information and/or sales page. But Google is geared to recognize sites and blogs that people find to be useful sources of information. Thus, be sure to use your blog in an appropriate manner, while making it attractive to search engines through SEO copy and by linking through other sites.
